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What is SEM?

by Pearl M @ Quick Marketing Group

SEM and SEO Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused for one another. Indeed the terms are sometimes mistakenly used interchangeably. Put simply, SEM is a paid tactic and involves bidding on keywords to appear at the top of the Search Engine Result Pages (SERP) and paying each time a

The post What is SEM? appeared first on Quick Marketing Group.

Nested Structured Data Can Influence Whether Google Shows Rich Snippets

by Jennifer Slegg @ The SEM Post

When it comes to Google not showing rich snippets in the search results for a site that has the markup, it is usually for two reasons.  Either the structured data is implemented incorrectly or there are quality issues with the site.  But according to Google, there is a third reason that Google might not show […]

The post Nested Structured Data Can Influence Whether Google Shows Rich Snippets appeared first on The SEM Post.

Google Quality Impact of Using NoIndex on Large Part of a Site

by Jennifer Slegg @ The SEM Post

Many SEOs use the noindex page for a variety of reasons, such as for duplicate landing pages for tracking, for crawl budget purposes and for content that site owners are concerned is below a quality threshold.  But does Google do anything with those noindexed pages, since they are still crawled by Googlebot, for assessing the […]

The post Google Quality Impact of Using NoIndex on Large Part of a Site appeared first on The SEM Post.

6 Savvy SEM Tips | ThriveHive

6 Savvy SEM Tips | ThriveHive


ThriveHive

Running a Google AdWords campaign can be imperative for your business. But what does it take to run an SEM campaign? To help the new user get started, or to help the veteran users improve, here is a quick list of 6 helpful tips to maximize your digital marketing budget...

SEM International : Global Digital Marketing Agency

SEM International : Global Digital Marketing Agency


SEM International

SEM International is the leader in international and multilingual digital marketing and management. Specializing in SEO, PPC, Social, Display, Localization.

In-situ Tensile & Compression stages for SEM - Deben UK – SEM accessories & tensile testing

In-situ Tensile & Compression stages for SEM - Deben UK – SEM accessories & tensile testing


Deben UK – SEM accessories & tensile testing

A range of compact tensile compression & bending stages for in-situ mounting within SEM chambers to observe dynamic changes to specimens under test.

Google Adds Autoplay Video Preview Clips to Search Results

by Jennifer Slegg @ The SEM Post

Google is adding autoplay video previews to the Google search results when someone does a search that includes video results.  The preview is a six second clip taken from the video, and is played without sound. Google has already begun showing previews to some users for those on the Google app for Android as well […]

The post Google Adds Autoplay Video Preview Clips to Search Results appeared first on The SEM Post.

Search Engine Marketing Services (SEM) - Dex Media

Search Engine Marketing Services (SEM) - Dex Media


Dex Media

Make the most of your advertising dollars with our Search Engine Marketing Services. Build a powerful local SEM campaign tailored to your business.

Elite SEM | Digital Marketing Agency | SEM, SEO, CRO, Display, Mobile

Elite SEM | Digital Marketing Agency | SEM, SEO, CRO, Display, Mobile


Elite SEM

Elite SEM is an award-winning digital marketing agency specializing in paid search, SEO, CRO, shopping, performance display and paid social. Voted #1 Tech Company NYC.

Bing Testing Blended Local Mini One Pack in Search Results

by Jennifer Slegg @ The SEM Post

When it comes to the Bing search results, their local pack results are very large and noticeable in the search results.  But they seem to be taking a step back and displaying a smaller local result in the Bing search results when there is only one local listing found.  And it blends so well in […]

The post Bing Testing Blended Local Mini One Pack in Search Results appeared first on The SEM Post.

SEO SEM Marketing – What’s the Difference?

by David Bailey @ Blu Mint Digital

Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]

The post SEO SEM Marketing – What’s the Difference? appeared first on Blu Mint Digital.

Google Testing Review Snippets in Local Pack in Search Results

by Jennifer Slegg @ The SEM Post

Google is testing a new feature that would show partial review snippets within the local pack.  The snippets show up both in the regular local pack as well as once someone clicks the “more places” to view the longer list of local businesses.  When the test is active, it shows a short snippet from one […]

The post Google Testing Review Snippets in Local Pack in Search Results appeared first on The SEM Post.

Site Navigation & Google SEO

by Jennifer Slegg @ The SEM Post

Site navigation is one of those areas that has many facets of importance when it comes to both SEO and usability.  A good site navigation makes it easier for Google to crawl and index a site, but it also needs to be usable for visitors to the site, since many use that same navigation to […]

The post Site Navigation & Google SEO appeared first on The SEM Post.

What Is SEM? PPC & Paid Search Marketing Explained

What Is SEM? PPC & Paid Search Marketing Explained


Search Engine Land

Everything marketers need to know about SEM, PPC & Paid Search Marketing. Authoritative daily news, search advertising tips & tactical How To Guides for PPC

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

Google Now Showing AMP Results in Featured Snippets

by Jennifer Slegg @ The SEM Post

It seems that if you have an AMP page and also have the featured snippet that Google will now show the AMP version in the featured snippet. When AMP first came out, Google was still using the mobile version of the page if the page that won the featured snippet also had an AMP version.  […]

The post Google Now Showing AMP Results in Featured Snippets appeared first on The SEM Post.

Bing Testing Google-like Search Header at Top of Search Results

by Jennifer Slegg @ The SEM Post

Bing has made many changes over the years to make their search results closer to Google’s style of search results.  Bing is testing a significant new design that makes their search header – what appears as the search box and tabs below it – much closer to Google’s version.  In fact, it would easily be […]

The post Bing Testing Google-like Search Header at Top of Search Results appeared first on The SEM Post.

Luxottica SEM Campaign

by piston @ Piston - SEM

Google Ignores Geo Meta Tags in Regular Search Results

by Jennifer Slegg @ The SEM Post

Geo meta tags are a meta tag that many SEOs are unfamiliar with, unless they work in local SEO or with sites with a multiple geolocations.  But does Google use those meta tags, especially in leui of better signals, such as hreflag? The meta tags in question, are the geo location meta tags: <meta name=”geo.position” […]

The post Google Ignores Geo Meta Tags in Regular Search Results appeared first on The SEM Post.

SEO & SEM - Nitro Digital

SEO & SEM - Nitro Digital


Nitro Digital

SEO/SEM is vital to any business with an online presence, but many don't know how to use it. Contact Nitro to get our SEO/SEM wizards working their magic.

What is search engine marketing (SEM)? - Definition from WhatIs.com

What is search engine marketing (SEM)? - Definition from WhatIs.com


SearchContentManagement

Search engine marketing (SEM) is a method of advertising to help companies' content rank higher by search engines.

Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack

by Jennifer Slegg @ The SEM Post

In July, it became known – and noticeable to users – that the popular Chrome Web Developer extension had been compromised.  Suddenly malware ads that were being served up in places such as the Google homepage and Google search results, where there obviously shouldn’t be any ads of this type.  The developer issued a fix […]

The post Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack appeared first on The SEM Post.

Google: Microsites versus One Larger Site for SEO

by Jennifer Slegg @ The SEM Post

There are many differences of opinions over the value of creating one larger site versus multiple smaller ones from an SEO perspective, with both techniques being successfully used.  However, it really comes down to execution and how well someone can create quality microsites versus the value of a single larger site with the potential for […]

The post Google: Microsites versus One Larger Site for SEO appeared first on The SEM Post.

Google Still Ignores Last-Modified Meta Tag

by Jennifer Slegg @ The SEM Post

If you are using the last-modified meta tag, be aware that Google ignores this tag when it comes to SEO. The tag is <meta http-equiv=”last-modified” content=”YYYY-MM-DD”> which was originally used to alert crawlers to the fact a page was updated, or as a reference to when it was last updated after it was initially published. […]

The post Google Still Ignores Last-Modified Meta Tag appeared first on The SEM Post.

Google Sends “Violating Ad Experiences” Violation Notices to Site Owners

by Jennifer Slegg @ The SEM Post

Google has begun sending out a new warning related to the Ad Experience Report added earlier this year.  The violation notices warn of specific infractions related to the Better Ads Coalition with the way site owners have implemented ads on both desktop and mobile sites. This new violation does require site owners to file a […]

The post Google Sends “Violating Ad Experiences” Violation Notices to Site Owners appeared first on The SEM Post.

SEM Capabilities | Goodway Group

SEM Capabilities | Goodway Group


Goodway Group

A Google Premier Partner and highly experienced team, we offer customized media plans with flexible minimums to maximize our SEM service to our clients.

Sunglass Hut SEM Campaign

by piston @ Piston - SEM

Interactive Marketing and Consulting That Gets Results

Interactive Marketing and Consulting That Gets Results


FireDrum Email Marketing

At FireDrum Internet Marketing our biggest advantage is in our full range of services and the vast experience we’ve gained from over ten years of assisting clients with real-world business success. We offer everything your business needs to complete a successful marketing program under one roof.

Google Adds New Booking Link to Local Knowledge Panel

by Jennifer Slegg @ The SEM Post

Google began testing a format in the local knowledge panel back in 2015 that would allow searchers to book an appointment.  Google has a new version they are now displaying in the knowledge panel that is much more prominent to searchers and likely will lead to an increase in bookings. There are two versions Google […]

The post Google Adds New Booking Link to Local Knowledge Panel appeared first on The SEM Post.

SEO SEM Marketing - What's the Difference? | Blu Mint Digital

SEO SEM Marketing - What's the Difference? | Blu Mint Digital


Blu Mint Digital

SEO SEM Marketing. Is there even a difference between the two? Although used together there are several differences you need to be aware of.

SEO vs SEM: What Are The Differences and Do I Need Them Both? | Augurian

SEO vs SEM: What Are The Differences and Do I Need Them Both? | Augurian


Augurian

The main difference between SEO vs SEM is that SEO refers to organic search, while SEM usually refers to paid search. Organic search is when somebody searches a keyword and your website shows up based on the engine’s algorithm. Paid…

Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google

by Jennifer Slegg @ The SEM Post

Normally when one does a site move – whether for https or moving to an entirely new domain, one of the steps to to redirect all the old site pages to the new ones.  This helps Google match up the old pages to the new ones, as well as transfer all the ranking signals, including […]

The post Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google appeared first on The SEM Post.

What is Search Engine Marketing? - SEM, PPC, Paid Search

What is Search Engine Marketing? - SEM, PPC, Paid Search


Hiring | Upwork

Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search.

Google Integrating AdWords Into Google My Business for Local Business Owners

by Jennifer Slegg @ The SEM Post

Google seems to be quietly adding AdWords integration into Google My Business accounts, based on some new screenshots we are seeing of the GMB dashboard.  This change will make it easier for local businesses to advertise, as not all business owners are as well versed in how to use AdWords. When logged into the Google […]

The post Google Integrating AdWords Into Google My Business for Local Business Owners appeared first on The SEM Post.

SEO vs SEM: What Are The Differences and Do I Need Them Both?

by Augurian @ Augurian

The main difference between SEO vs SEM is that SEO refers to organic search, while SEM usually refers to paid search. Organic search is when somebody searches a keyword and your website shows up based on the engine’s algorithm. Paid…

The post SEO vs SEM: What Are The Differences and Do I Need Them Both? appeared first on Augurian.

Most Google Algo Changes Not Actionable by SEOs

by Jennifer Slegg @ The SEM Post

At Brighton SEO, I had the opportunity to chat with Gary Illyes from Google on all things Google search, and I asked about all the Fred updates, which encompasses many different quality algo changes Google has made this year.  Google has said before that when major algo changes happen that are actionable by webmasters – […]

The post Most Google Algo Changes Not Actionable by SEOs appeared first on The SEM Post.

Google Penguin Fine Tuned After Real Time Launch

by Jennifer Slegg @ The SEM Post

One of the interesting bits that came out of the Brighton SEO Q&A chat I had with Gary Illyes from Google was regarding Penguin, specifically around changes made after the launch of the new real time Penguin. After real time Penguin launched a year ago, Google has had very little to say about it.  But […]

The post Google Penguin Fine Tuned After Real Time Launch appeared first on The SEM Post.

What is SEM? - Quick Marketing Group

What is SEM? - Quick Marketing Group


Quick Marketing Group

SEM and SEO Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are often confused for one another. Indeed the terms are sometimes mistakenly used interchangeably. Put simply, SEM is a paid tactic and involves bidding on keywords to appear at the top of the Search Engine Result Pages (SERP) and paying each time a

Why Brands Don’t Always Earn Featured Snippets for Their Name in Google

by Jennifer Slegg @ The SEM Post

Should a brand name automatically own the featured snippet for any Google search query that includes their brand name?  And what about if there isn’t a relevant page on the brand’s site to show in relation to the query, but there is on another website?  Should it just go to the best and most relevant […]

The post Why Brands Don’t Always Earn Featured Snippets for Their Name in Google appeared first on The SEM Post.

Google Search Console Sends Security Warning Notices for HTTP Sites

by Jennifer Slegg @ The SEM Post

If you have sites on HTTP, Google has begin sending out notices to site owners that their sites will be flagged as “not secure” in Chrome beginning in October 2017. So what does this mean?  If your site has any form – which would include things such as a comment form – then Google will […]

The post Google Search Console Sends Security Warning Notices for HTTP Sites appeared first on The SEM Post.

Still No Plans for a Google Penguin 5.0 Update

by Jennifer Slegg @ The SEM Post

Ever since real time Penguin launched in September 2016, many SEOs have wondered if there would be a Penguin 5.0 from Google.  At the time of the real time launch, Google confirmed that there would be no more Penguin updates as we knew it, and that still seems to stand today. At Brighton SEO, I […]

The post Still No Plans for a Google Penguin 5.0 Update appeared first on The SEM Post.

Google Allows Businesses to Manage Local Listing from Search Results

by Jennifer Slegg @ The SEM Post

Google has just made it a lot easier for local business owners to update their business listings.  The local listings can now be updated directly from the Google search results. Previously, site owners had to login to Google My Business in order to make changes to their listings, such as contact information or updated hours.  […]

The post Google Allows Businesses to Manage Local Listing from Search Results appeared first on The SEM Post.

What Is Search Marketing?

What Is Search Marketing?


Search Engine Land

What Is Search Marketing? Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listin

SEM, PPC News & Trends | Search Engine Land

SEM, PPC News & Trends | Search Engine Land


Search Engine Land

The latest news in Search Engine Marketing - SEM & paid search advertising, including updates from Google Adwords & Bing Ads, plus other PPC advertising platforms. Expert analysis & advice, best practice tips & How To Guides for managing PPC campaigns.

Browser Type and Its Impact Google Search Rankings

by Jennifer Slegg @ The SEM Post

Does your site rank better or worse based on which browser someone is using when they search in Google?  Do algos impact sites differently in different browsers?  What about mobile browsers?  Or does Google not take browser differences into account when deciding to rank sites. The question came up in the most recent Google Webmaster […]

The post Browser Type and Its Impact Google Search Rankings appeared first on The SEM Post.

SEM, SEO, Oh My! Search Engine Marketing Explained.

SEM, SEO, Oh My! Search Engine Marketing Explained.


The Balance

Definition of engine marketing as it applies to marketing a home business

Google AdWords Beta Feature Creates New Ads… & Auto Enables Them

by Jennifer Slegg @ The SEM Post

There is a new Google AdWords beta that is causing some concern among advertisers – namely that Google will suggest new ads to run that it feels will perform well.  But if the advertiser doesn’t respond to those suggestions within 14 days, instead of removing them, Google will instead automatically enable those ads and start […]

The post Google AdWords Beta Feature Creates New Ads… & Auto Enables Them appeared first on The SEM Post.

Google Adds AdWords Ads in Local Knowledge Panel in Test

by Jennifer Slegg @ The SEM Post

Google is now adding AdWords ads directly into the local knowledge panel in a new test in the Google search results.  The ads appear immediately below the business description, and before it lists relevant information such as location, address and hours in a test Google is running in the search results.  This is a huge […]

The post Google Adds AdWords Ads in Local Knowledge Panel in Test appeared first on The SEM Post.

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