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Seo Basics

How to start a blog

How to start a blog

by Marieke van de Rakt @ Yoast • SEO for everyone

If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. […]

The post How to start a blog appeared first on Yoast.

Basics of SEO | WordPress Webinar Series

Basics of SEO | WordPress Webinar Series


iThemes

It’s SEO Week at iThemes! Join Cory Miller and Rebecca Gill for the Basics of SEO webinar series. Register and grab your spot today.

What is the Google Page Importance in SEO?

by Erlé @ OnCrawl : Onsite SEO monitoring tool

Page Importance is an algorithm that determines a score used by Google to classify urls during crawl sessions. Page Importance ranges urls to be explored in order to optimize the crawl budget affected to each site.
To better distribute its crawl expenses, Google needs to prioritize pages it needs to fetch. In that logic of cost optimization, the Mountain View firm has published many patents about crawls scheduling. These patents let us know better understand how your pages are categorized and give perspective to the crawl budget concept – a concept that is differently observed regarding each site, typologies of pages [...]

The post What is the Google Page Importance in SEO? appeared first on OnCrawl : Onsite SEO monitoring tool.

Keyword Competition Analysis: One Metric That Matters To All SEOs

by fuze @ fuze

So you’ve gotten your website all set up. It’s time to get those visitors, right? The thing is, getting them all depends on your keywords. Good luck getting on page one of Google with the Fortune 500 companies all targeting your keywords. To win on page one, you’d need to compete, using the right metric. […]

The post Keyword Competition Analysis: One Metric That Matters To All SEOs appeared first on fuze.

SEO Basics: What are Keywords? | ThriveHive

SEO Basics: What are Keywords? | ThriveHive


ThriveHive

Keywords are at the core of SEO and SEM. Understand the basics of keywords and how to use them to increase your online visibility and grow your business.

SEO Basics - Introduction to Search Engine Optimisation for Beginners

SEO Basics - Introduction to Search Engine Optimisation for Beginners


Web Design from Scratch

A simple guide to the basics of Search Engine Optimisation, how to optimise web pages for search engines and increase traffic. SEO basics for beginners.

Migrating to HTTPs – A step by Step SEO guide

by Emma @ OnCrawl : Onsite SEO monitoring tool

HTTPs has become a major concern in the SEO sphere recently. The Google initiative aims at offering a more secure web by encouraging website owners to migrate to HTTPs. While switching to HTTPs can include several advantages, underestimating the process can be a total disaster for both rankings and traffic. Our infographic focuses on providing you a handy roadmap to migrate from HTTP to HTTPS serenely.

How to migrate to HTTPS?

Feel free to share on your website

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<img src=”http://www.oncrawl.com/wp-content/uploads/migration-to-https-a-step-by-step-SEO-guide.png” alt=”how to migrate to https” width=”560px” border=”0″

Infographic retranscription

Back in May 2017, Moz were [...]

The post Migrating to HTTPs – A step by Step SEO guide appeared first on OnCrawl : Onsite SEO monitoring tool.

Why You Should Submit To Directories

by 6 @ Volacci Digital Marketing - Planet Drupal

If you are implementing an SEO campaign for your company’s website, then you are always looking for ways to climb to the top of the search engine rankings. Even the beginners know that you have to the a good, sturdy rope to even begin, and that’s where on-page SEO comes in: Link building, keyword optimization, and getting those tags plugged with the right copy will slowly and steadily get you up the cliff. But if you want to have a little extra boost, you may want to look at other ways to help your SEO efforts. You should always submit your website to directories.

There has been frivolous debate about content creation, directory submissions and whether they actually provide a boost to your SEO or not. This can make it difficult to determine how much time you would like to spend... Read the full article: Why You Should Submit To Directories

SEO Basics | Google Indexing | Mangold Creative

SEO Basics | Google Indexing | Mangold Creative


Mangold Creative

SEO Basics: Before you can “show up” in the results of an online search, you have to be properly indexed by Google and other search engines.

SEO Basics for Nonprofits

SEO Basics for Nonprofits


Eventbrite

Search Engine Optimization (SEO) is critical for every organization, as it will help increase your visibility on the web by making it more likely for people to discover you. If you aren't considering ways you can strengthen your website's SEO, you could be missing out on meeting new clients, volunteers, partners, or donors.More than 90% of people begin their research process by using a search engine. This includes looking up what to buy, where to eat, and where to donate. The proliferation of mobile devices (and now voice-activated personal assistants) is changing how people use search engines. Competition is increasing and learning how SEO works is more critical than ever.This class will provide a beginner-level discussion about how to approach your SEO strategy and research process. We will talk about essential terminology, process steps, and tools. At this workshop we will learn about:How search ranks get developedHow recent algorithm changes affect search resultsHow to organize keyword researchHow to come up with SEO-friendly blog ideasThe tools and capabilities you'll need on your teamDon't miss this engaging and informative workshop!Meet the PresenterBrian Childs is a Training Program Manager at Moz. Moz is a leading developer of Search Engine Optimization (SEO) software and is based in Seattle. Prior to Moz, Brian was the co-founder of a digital marketing agency, led corporate strategy for GE, and was a product manager on big data solutions. Prior to his work in marketing roles, Brian worked in International Development for the United Nations in Afghanistan, Pakistan, and Iraq. Questions?Do you have any questions about 501 Talks Tech? Contact Megan at 501 Commons.Additional InformationDriving Directions and Parking information can be found on the Pacific Tower website and the 501 Commons website.501 Talks Tech is a series of pro bono technology workshops and trainings provided for nonprofit members in the Seattle community. These small-scale, one-and-a-half-hour events are directed for community members and small-budget nonprofits. Trainings range from application overviews to more focused methods of tech use. For information on previous trainings, please visit the Technology Knowledge Center.Sign up to receive our 501 Talks Tech training schedule in your inbox!Want to keep up on other 501 Commons events, trainings, programs, discounts and grant opportunities? Sign up for our newsletter and bookmark Featured Events by 501 Commons and others.

Amazon SEO Basics to Make More Money

Amazon SEO Basics to Make More Money


My Work From Home Money

5 Amazon SEO basics that will rank your products and books to make more money! Follow these quick SEO tips for Amazon or eBay and sell more.

Three Steps To Setting SEO Priorities

by 6 @ Volacci Digital Marketing - Planet Drupal

Whether you are a company with an office the size of a broom closet, or your broom closet is the size of a company, it is always crucial to establish and set SEO priorities for success. The process of setting priorities could have a significant impact on your organic search results. We will start with the basics.

The first step, which is as crucial as it is basic, is keyword research. Setting up keyword priority and developing your SEO around them can be seen as a mundane job to most experienced in SEO, but it can also be a very magical experience for those new to the art. Knowing what keywords you need to be targeting helps you guide your SEO effort in two ways:

Rewording existing content to maximize keywords. It may just need a few tweaks and edits to increase your... Read the full article: Three Steps To Setting SEO Priorities

6 Common SEO Mistakes Bloggers Make & How To Avoid Them

by Corey Potter @ SEO basics – Rising Tide

You’ve probably heard that blogging is great for SEO, right? What if I told...

The post 6 Common SEO Mistakes Bloggers Make & How To Avoid Them appeared first on Rising Tide.

SEO OR SEM, WHICH ONE SHOULD YOU FOCUS ON?

by Anna Konchar @ SEO basics – Rising Tide

SEO or SEM, what’s the difference? Search results can greatly affect the number of...

The post SEO OR SEM, WHICH ONE SHOULD YOU FOCUS ON? appeared first on Rising Tide.

Top Tips for Keyword Research

by Lindsay MacDonnell @ Statesman Media

The starting point for any search campaign, be it PPC or SEO, all starts with quality keyword research. The success of all your efforts for paid and organic will be contingent on selecting just the right keywords. SEO Keywords vs PPC Keywords While PPC and SEO have a lot in common as far as digital marketing tactics, the strategies are very different. The most important...

Read More

The post Top Tips for Keyword Research appeared first on Statesman Media.

14 Reasons SEO is the Best Local Business Marketing Strategy

by fuze @ fuze

Still looking for some insight into how to do SEO the right way? Join the club. You, and just about every other entrepreneur who isn’t already a pro on the matter, seems to struggle with the dearth of reliable information on how to get SEO tactics to work for them. This isn’t to say that […]

The post 14 Reasons SEO is the Best Local Business Marketing Strategy appeared first on fuze.

SEO Basics for Nonprofits

SEO Basics for Nonprofits


Nonprofit Hub

SEO has the potential to help you reach more people, get more donations and have your voice heard. Why wouldn’t you want to do that?

SEO Basics: Best Practices for E-Commerce

by Kasia Perzyńska @ Sleeknote.com

The post SEO Basics: Best Practices for E-Commerce appeared first on Sleeknote.com.

SEO basics: What are rich snippets?

SEO basics: What are rich snippets?

by Marieke van de Rakt @ Yoast • SEO for everyone

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get […]

The post SEO basics: What are rich snippets? appeared first on Yoast.

Leonardo Expands Its Vizlly Digital Marketing Solution to Include SEO Marketing Services

by Christian @ Leonardo

Leonardo announced the launch of Search Engine Optimization (SEO) Marketing Services for Vizlly, its Digital Marketing Solution for hotels.

The post Leonardo Expands Its Vizlly Digital Marketing Solution to Include SEO Marketing Services appeared first on Leonardo.

SEO Basics: Best Practices for E-Commerce | Sleeknote

SEO Basics: Best Practices for E-Commerce | Sleeknote


Sleeknote.com

Want to learn some SEO basics for e-commerce? Read this article to learn the best practices for e-commerce SEO, on-page optimization and more.

SEO for Content Creators: The Basics

SEO for Content Creators: The Basics


The Patreon Blog

Your creative talent and countless hours of hard work are seriously paying off. You’ve grown a fanbase that loves what

On-Page SEO Basics: URLs

On-Page SEO Basics: URLs


SEMrush Blog

This article will talk about the SEO best practices for URLs. You will learn what a URL is, the best practices for category structure, and how to improve click through rate from search results.

How to Use Content Marketing and SEO to Compete with Amazon

by Josh Steimle @ Sleeknote.com

The post How to Use Content Marketing and SEO to Compete with Amazon appeared first on Sleeknote.com.

How to Make Newsletters Work (with Ecigaret)

by Emil Kristensen @ Sleeknote.com

Esben Schaarup is the man behind Ecigaret. He has taken a few steps back from the company and is already working on a few exciting projects. In this post you can read about how Ecigaret has done nothing but grow and how SEO has been the company's most important marketing channel, as the classical channels haven't been an option PLUS amazing tips and hacks!

The post How to Make Newsletters Work (with Ecigaret) appeared first on Sleeknote.com.

SEO Basics: How to Make Your Website Google-Friendly

SEO Basics: How to Make Your Website Google-Friendly


The Balance

SEO Basics you need to know to make your website Google friendly. Follow these tips to get a lot of free traffic to your website from Google.

Three Common SEO Errors

by 6 @ Volacci Digital Marketing - Planet Drupal

There is a learning curve with Search Engine Optimization, and everyone has come to terms with it. There is a small threshold of acceptance when a website makes a few mistakes along the way of mastering the world of search. However, that does not mean you shouldn’t heed the wisdom of your predecessors and avoid some basic mistakes that many neophytes makes with their website.

1. Splash Pages

A splash page, or landing page, is the first page a visitor sees when they land on your website. Most splash pages utilize a flash animation with an accompanied “click here to skip” button, or a large static graphic that overpowers your screen. The main reason why splash pages are not recommended is that they are usually not optimized for search engines to crawl for rankings. There is... Read the full article: Three Common SEO Errors

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

SEO basics: What’s a slug and how to optimize it

SEO basics: What’s a slug and how to optimize it

by Michiel Heijmans @ Yoast • SEO for everyone

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL […]

The post SEO basics: What’s a slug and how to optimize it appeared first on Yoast.

SEO basics: What is a permalink?

SEO basics: What is a permalink?

by Edwin Toonen @ Yoast • SEO for everyone

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the […]

The post SEO basics: What is a permalink? appeared first on Yoast.

The Art of Marketing and Advertising Promotion

by fuze @ fuze

It is common knowledge that for a business to prosper it has to be visible and out there to capture audiences as well as raise awareness your service or product benefits. Undoubtedly, the internet is at the forefront. An open pathway that offers a route that is far less expensive to reach audiences. ‘Offline’ methods […]

The post The Art of Marketing and Advertising Promotion appeared first on fuze.

SEO the Movie: you should watch this!

by Francois Goube @ OnCrawl : Onsite SEO monitoring tool

I have been in the SEO industry for over 15 years now. One thing I love is the open-mindedness and kindness of the people in the SEOsphere. I have to admit I owe a lot to the pioneers of SEO. I’ve been spending so much time on Webmaster World and dropping tons of lines on seo-related mailing lists back in the 2000’s. The challenging discussions and the test-and-learn attitude that most of the pioneers have promoted have been crafting my skills for years.

That’s why when I saw that a movie was released about SEO, I felt I was 25 again! [...]

The post SEO the Movie: you should watch this! appeared first on OnCrawl : Onsite SEO monitoring tool.

5 SEO Basics for 2017 that you Need to Know

5 SEO Basics for 2017 that you Need to Know


DemandZEN

Read the 5 SEO basics for 2017 that you must know to succeed! The right SEO basics in 2017 can dramatically increase your traffic and rankings.

Yoast Academy: Teach yourself SEO

Yoast Academy: Teach yourself SEO

by Edwin Toonen @ Yoast • SEO for everyone

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off […]

The post Yoast Academy: Teach yourself SEO appeared first on Yoast.

SEO Basics for Bloggers & Beginners (But Not Bots)

SEO Basics for Bloggers & Beginners (But Not Bots)


Goins, Writer

Today, we’re talking about SEO basics for bloggers, part of my series on this subject written for humans, not robots. Here is a list of SEO basics — all the essential need-to-know stuff &#821…

Tips To Improve Your Website’s SEO

by Andrew Franciosa @ SEO basics – Rising Tide

Search Engine Optimization at it’s most basic is the act of making your website...

The post Tips To Improve Your Website’s SEO appeared first on Rising Tide.

SEO basics: What is structured data?

SEO basics: What is structured data?

by Marieke van de Rakt @ Yoast • SEO for everyone

You might have heard about structured data, Schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?  For all of you who don’t know what structured data is: this post will make it clear to you! Increase […]

The post SEO basics: What is structured data? appeared first on Yoast.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

SEO Basics Course

SEO Basics Course


Treehouse

Search Engine Optimization is an ongoing process, a way of thinking about your website, preparing and creating its content, and monitoring its success over the long term. Using industry standard best practices, tools, and strategies, you can create a site that doesn't just get indexed by search engines - it'll get used by real people.

SEO Basics

by Brian Odeja @ Mangold Creative

Not seeing your website show up on Google’s search results can be frustrating for any small business owner. One of the things that could be causing your frustration is that your website is not indexed correctly by Google and other search engines.

The post SEO Basics appeared first on Mangold Creative.

How To Be A Better Digital Marketer Using Heatmaps

by fuze @ fuze

As a digital marketer, the most valuable information on your website would be to know what areas your clients click on the most, and why. To know this, you would opt to conduct a survey and have your visitors directly tell you where they are clicking, and why. But, surveys are not the most appropriate methods […]

The post How To Be A Better Digital Marketer Using Heatmaps appeared first on fuze.

Local SEO for Your Small Business

by bMighty2 @ bMighty2

5 Local SEO Tips to Make Your Business MORE Visible Online. Making sure your business is visible online is mission critical. Both Google and Bing, which provide 80% of all global searches according to data from Net Market Share, try to …
Read More...

The post Local SEO for Your Small Business appeared first on bMighty2.

What is Digital Marketing?

by Savannah Rezabek @ DemandZEN

In the past, we’ve talked about tips on how to get started with digital marketing, and we’ve even told you what to look for in an agency. But, one thing we haven’t done is talk about what digital marketing is. Many times, no one really knows what marketing does. They’re that team with the open […]

The post What is Digital Marketing? appeared first on DemandZEN.

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

13 Tips for Improving SEO Fast

13 Tips for Improving SEO Fast


Skillcrush

Everything you need to know to improve your blog's SEO and get noticed.

Out of Blog Post Ideas? Try These 4 Unusual Hacks

by fuze @ fuze

It’s no secret that great blog content is a lynchpin of inbound marketing, and today, almost every business has a blog that they update regularly. But when you’re putting out epic content on a regular basis for a long period of time, you can run into a problem: you’ve already used up all of your […]

The post Out of Blog Post Ideas? Try These 4 Unusual Hacks appeared first on fuze.

Small Business Content Marketing: Why SEO is Dead

by Daniel Matthews @ StartupNation

The internet is built on hyperlinks. Links are the connectors between webpages. Without any links, pages would exist in a vacuum. As search engine optimization (SEO) theory goes, the more links you have pointing to pages on your website, the higher you’ll rank for keywords in search results. That’s not necessarily untrue, but it’s not...

Read More

The post Small Business Content Marketing: Why SEO is Dead appeared first on StartupNation.

SEO basics: How to use social media

SEO basics: How to use social media

by Marieke van de Rakt @ Yoast • SEO for everyone

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, […]

The post SEO basics: How to use social media appeared first on Yoast.

SEO basics: What is crawlability?

SEO basics: What is crawlability?

by Marieke van de Rakt @ Yoast • SEO for everyone

Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must. In this post, […]

The post SEO basics: What is crawlability? appeared first on Yoast.

SEO basics: How to optimize a blog post?

SEO basics: How to optimize a blog post?

by Marieke van de Rakt @ Yoast • SEO for everyone

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? […]

The post SEO basics: How to optimize a blog post? appeared first on Yoast.

Top 10 On-Page SEO Checklist and How to Write for SEO

by Joseph Hogue, CFA @ My Work From Home Money

An on-page SEO checklist you can use to boost your Google ranking and get more traffic fast Want to know why the vast majority of bloggers fail, why 95% of blogs are not updated after the first six months? It’s because most new bloggers don’t really understand everything that goes into the business of blogging […]

The post Top 10 On-Page SEO Checklist and How to Write for SEO appeared first on My Work From Home Money.

5 Reasons Why DIY Websites Suck!

by bMighty2 @ bMighty2

Time and time again we have seen the DIY nightmare. Tools that are a lot more complicated then advertised, simple mistakes site owners make like not displaying critical business information, poor on page SEO, sites that don’t offer any engagement, …
Read More...

The post 5 Reasons Why DIY Websites Suck! appeared first on bMighty2.

How to Fix a Blog You Didn’t Know was Broken

by Joseph Hogue, CFA @ My Work From Home Money

An SEO content audit can reveal a goldmine of information to improve and fix a blog for more traffic You’ve started blogging and love seeing your traffic stats grow but there’s a problem… They aren’t growing fast enough! You aren’t making the kind of money you thought you would blogging. Your blog isn’t ranking for […]

The post How to Fix a Blog You Didn’t Know was Broken appeared first on My Work From Home Money.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

4 SEO Basics: Getting Your Small Business Started

4 SEO Basics: Getting Your Small Business Started


StartupNation

SEO is a vital marketing aspect to expand your brand. Only 19.2 percent of clicks go to the first two paid advertisements on Google’s search results page.

Search Engine Optimization (SEO) Basics | TopRank Blog

Search Engine Optimization (SEO) Basics | TopRank Blog


Online Marketing Blog - TopRank®

Learn about the search engine optimization (SEO) basic tactics and tips to get more organic traffic for your website from the TopRank blog.

The most basic SEO tip

by 6 @ Volacci Digital Marketing - Planet Drupal

We usually write about the intricate details of Search Engine Optimization but there is one basic SEO tip that anyone can use. This tip is simple enough for anyone to understand or execute: frequently publish and update content that people are interested in reading. If you do this consistently then people will visit your site, link to it and keep coming back.

Read the full article: The most basic SEO tip

SearchCap: Google EU offer, SEO mistakes & YouTube ads

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google EU offer, SEO mistakes & YouTube ads appeared first on Search Engine Land.

Ask Yoast: Is it worth my time creating profiles on online directories?

Ask Yoast: Is it worth my time creating profiles on online directories?

by Joost de Valk @ Yoast • SEO for everyone

These days there are a lot of online directories and other platforms where you can create a business profile. The idea is that backlinks to your site from your directory profiles will benefit your SEO. But is it really worth investing your time and money in online directories? Find out in this edition of Ask […]

The post Ask Yoast: Is it worth my time creating profiles on online directories? appeared first on Yoast.

SEO Basics: What is a Nofollow Link?

by Brian @ SEO Basics – Internet Marketing Blog

Ecreative SEO Basics covers the nofollow link attribute. We discuss what it is, how it started, and exactly how Google treats nofollow links. Does Google actually follow them? Can it be used to impact your SEO? Do nofollow backlinks help your SEO?

Business Heading in a New Direction – Stack Plastics

by admin @ Internet Marketing Blog

Problem: Stack Plastics, a Bay Area Injection Molding Company, was heading in a new direction—spearheaded by the launch of a brand new website. They contacted Ecreativeworks to ensure best practices SEO were implemented to create a new emphasis on targeting organic customers. Solution: From implementation to launch, and through ongoing optimization, Ecreativeworks ensured the framework […]

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

SEO BASICS

SEO BASICS


PRSNL Branding

What's included:• Everything you need to know to learn the basics of Search Engine Optimization• Insights into how SEO works, and what you need to do to begin indexing yourself• Steps to take so your content will begin populating in relevant search resultsUnlock with Purchase

Search Engine Marketing Fundamentals | BrainStation

Search Engine Marketing Fundamentals | BrainStation


BrainStation

BrainStation Vancouver's Intro to SEO/SEM & Analytics Workshop

Don’t Forget The SEO Basics | Orbit Media Studios

Don’t Forget The SEO Basics | Orbit Media Studios


Orbit Media Studios

The SEO industry is at an inflection point. The last two years have brought an incredible amount of change to the industry, and the next two years are going to bring even more. Some of the recent changes are very…Read More ›

SEO for Banks

by ZGM @ Zero Gravity Marketing

There is no shortage of banking options for your clients and potential clients, which is why having a strong SEO...

The post SEO for Banks appeared first on Zero Gravity Marketing.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

SEO Basics for Small Business - State of Digital

SEO Basics for Small Business - State of Digital


State of Digital

Small businesses should not ignore SEO. In this post Paul Hunter outlines five key areas to consider when starting an SEO campaign for your small business.

#SummerSEO Contest: win OnCrawl gifts all summer long!

by Sarah @ OnCrawl : Onsite SEO monitoring tool

Summertime equals playtime! That’s why we are launching our #SummerSEO Twitter contest to entertain you during July and August months! Try to win our top prize: 2 months OnCrawl Advanced (crawl+logs) & a personalized call with one of our OnCrawl SEO expert to walk you through all our functionalities! We also have weekly prizes: 1 month Pro Plan (value of 24,9 euros). Of course, all our prizes include our famous OnCrawl goodies → tshirt, stickers, sunglasses, etc.

How it works and how to participate?

Every week (for the following 8 weeks), a GIF and a hangman will illustrate an SEO term that you’ll [...]

The post #SummerSEO Contest: win OnCrawl gifts all summer long! appeared first on OnCrawl : Onsite SEO monitoring tool.

Guest Posting for Massive SEO Traffic

by Joseph Hogue, CFA @ My Work From Home Money

Learn how to use guest posting SEO as the last push to rank on the first page of Google We’ve covered guest posting as a way for new bloggers to get visitors to their site but it can also be just as important in your process to rank an article in the top of search […]

The post Guest Posting for Massive SEO Traffic appeared first on My Work From Home Money.

Selecting Worthy Keywords: How to Choose the Best Keywords for SEO and PPC

by Amy Copadis @ Income School

When looking for the answer to a question or the solution to a problem, 9 times out of 10 we will turn to Google for help. (And if it’s not Google, then it’s Bing, Yahoo, etc.) Search engines give us the ability to sort through the limitless amount of information available online and find exactly what we’re looking for. For ...

The post Selecting Worthy Keywords: How to Choose the Best Keywords for SEO and PPC appeared first on Income School.

The SEO Basics That All Website Designers Should Understand

The SEO Basics That All Website Designers Should Understand


ThoughtCo

SEO, or search engine optimization is about helping people find what they are looking for. SEO should be a basic part of every web designers skill set.

SEO basics: What is content marketing?

SEO basics: What is content marketing?

by Marieke van de Rakt @ Yoast • SEO for everyone

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of […]

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SEO basics: What is SEO?

SEO basics: What is SEO?

by Marieke van de Rakt @ Yoast • SEO for everyone

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how […]

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Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

by Today's Industry Insider @ The Kissmetrics Marketing Blog

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if […]

SEO Basics: Why SEO Is a Feminine Approach To Business and Traffic

SEO Basics: Why SEO Is a Feminine Approach To Business and Traffic


Nathalie Lussier

Learn SEO basics for 2015: search engine optimization is all about letting people come to you.

Why you need to get back to SEO basics

Why you need to get back to SEO basics


Search Engine Land

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.

What Is SEO? SEO Basics for Therapists in Private Practice - Kat Love

What Is SEO? SEO Basics for Therapists in Private Practice - Kat Love


Kat Love

What it is that search engines do when they deliver search results to it’s users, the benefits of SEO, what stuff is included in SEO, and who can do SEO.

10 Basic SEO Tips To Get You Started

10 Basic SEO Tips To Get You Started


Business Insider

Simple ways to improve your Web site's search rankings and get more traffic.

Five Essential SEO Elements

by 6 @ Volacci Digital Marketing - Planet Drupal

When implementing SEO on your website, there are certain elements that are essential to optimize for success. If your site is new to the web and needs to be found, here are the five most essential elements on your site that need SEO attention:

1. Meta Title Tag

This may be the most important element you optimize for your site. The Meta title tag should use text for each page that is relevant to your site, including the use of your most important keyword. This tells the search engines what your site and its pages are about, as well as what keyword you want to rank for.

2. Meta Keywords

This should be used to further emphasize what keyword(s) most relevantly describe your site. Don’t overload this with keywords, however, because even the engines understand... Read the full article: Five Essential SEO Elements

3 “Youtube SEO” Basics That Every Marketer Needs To Know - Fuze SEO, Inc.

3 “Youtube SEO” Basics That Every Marketer Needs To Know - Fuze SEO, Inc.


fuze

Youtube is the 2nd largest search engine in the world - you need to know Youtube SEO basics. These Youtube optimization basics will help unlock huge potential.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

SEO basics for content creators | Mugo Web

SEO basics for content creators | Mugo Web


Mugo Web

As developers of websites where content is key, one of the questions we are frequently asked by our clients is &quot;how do we ensure our content ranks well in search?&quot; It's a common concern for digital content creators, whether they're launching a new site or refreshing an existing one.If you're publishing content online, one of your key considerations should be search engine optimization. In other words, you need to do what you can to make sure that people can find your content when they Google it.

SEO Basics for Ecommerce Owners - TheeDesign

SEO Basics for Ecommerce Owners - TheeDesign


TheeDesign

Learn how to use and implement SEO best practices now so you can grow you ecommerce site's online visibility!

SEO BASICS

by Matt Klein @ PEEK - PRSNL Branding


What's included:
• Everything you need to know to learn the basics of Search Engine Optimization
• Insights into how SEO works, and what you need to do to begin indexing yourself
• Steps to take so your content will begin populating in relevant search results

Unlock with Purchase

JavaScript & SEO – What you should know

by Emma @ OnCrawl : Onsite SEO monitoring tool

The relation between Javascript and SEO is a highly debated subject in the SEO sphere. Whether your site is using that language or whether you are planning to audit a client’s website rendering Javascript, there are a few things you should take into account before crawling it.

What is Javascript?

JavaScript is a programming language used to make web pages interactive and dynamic. It can be used for comment or AJAX recommendation widgets for instance. Javascript is operating on visitor’s computer and doesn’t need constant downloads from your website.
On the other hand, as Javascript is an interpreted language, it does not need [...]

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How to Get Optimized without an SEO Expert

by Cathy Tibbles @ SEO basics – Rising Tide

Today, I’m here to talk about a traffic source that can work for anyone. Seriously! From the noob to the seasoned veteran, this actually works!

I’m talking about SEO. Yes I am. Just give me five minutes and I’ll transform your ideas of SEO. Five minutes!!

The post How to Get Optimized without an SEO Expert appeared first on Rising Tide.

Understanding SEO Basics: 5 Minute Fixes | 8Days - Jimdo Blog

Understanding SEO Basics: 5 Minute Fixes | 8Days - Jimdo Blog


8DAYS - The Jimdo blog for entrepreneurs

In just a few minutes, you can make easy changes to your on-page SEO that will improve your website's visibility on search engines. Here's how.

Image optimizations in eZ Platform and Symfony: JPEG quality and stripping image metadata

by @ Mugo Blog

Your eZ site might be serving megabytes of unnecessary image data on every page load. Do your users and your SEO rankings a favour: strip image metadata and set a reasonable image quality setting for your image aliases!

SEO Basics - Statesman Media

SEO Basics - Statesman Media


Statesman Media

SEO is a complicated arena with more than enough local and national businesses promising fast and instant results. Getting through the clutter can be difficult, so we’ve put together this list of the most important elements of SEO. If you’ve had success with other tactics, share in the comments section! Content Development Keyword Research for All Pages Every page should have 2-3 keyword phrases based... Read More

Search Engine Optimization (SEO) Basics for Nonprofits | Nonprofit WP

Search Engine Optimization (SEO) Basics for Nonprofits | Nonprofit WP


Nonprofit WP

A brief explanation of how search engines work and concrete information to help nonprofits improve their search engine rankings.

SEO basics: What does Google do?

SEO basics: What does Google do?

by Marieke van de Rakt @ Yoast • SEO for everyone

How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines […]

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How to Learn SEO Basics: 5 of the Best Resources to Bookmark

How to Learn SEO Basics: 5 of the Best Resources to Bookmark


Business 2 Community

Just about anybody doing business online today understands the benefits and value of having a great SEO strategy in place. Even though they realize that SEO can help grow their business and even take…

What is on-page SEO?

What is on-page SEO?

by Marieke van de Rakt @ Yoast • SEO for everyone

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of […]

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SEO 101: On-Page SEO Basics - Search Engine Journal

SEO 101: On-Page SEO Basics - Search Engine Journal


Search Engine Journal

If you don't get the basics of on-page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you've got a fanta

SEO basics: How to improve your mobile site

SEO basics: How to improve your mobile site

by Edwin Toonen @ Yoast • SEO for everyone

Here’s the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience. In this SEO basics article, you’ll […]

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SEO for Large Websites: What You Need to Know

by ZGM @ Zero Gravity Marketing

Digital marketing for large companies is a different ballgame than it is for small, local businesses. With a wide audience...

The post SEO for Large Websites: What You Need to Know appeared first on Zero Gravity Marketing.

Social tags

Social tags


OnCrawl : Onsite SEO monitoring tool

Our Data Content is a key SEO ranking factor. But to expand your content to a wider audience, you need to improve its potential outreach. This is where social tags can help. Social tags refer to Op...

On-Page SEO Basics for Your Business Website | bMighty2

On-Page SEO Basics for Your Business Website | bMighty2


bMighty2

If you’ve got a business website, odds are you want people to see it – otherwise, what’s the point, right? Though there are various ways of getting people to your website, getting it ranked highly on Google and other search … Read More...

SEO basics: what are ranking signals?

SEO basics: what are ranking signals?

by Marieke van de Rakt @ Yoast • SEO for everyone

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The […]

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3 Fixes For Improving Your Website’s User Experience

by fuze @ fuze

The attention span of an average internet user is 8 seconds, shorter than that of a goldfish. You know what this means? More work for you! It’s time to focus on what’s important for your site and forget about those fancy tweaks on BuzzFeed. If your visitors feel good when they’re on your page, it’s […]

The post 3 Fixes For Improving Your Website’s User Experience appeared first on fuze.

SEO Academy for beginners part 1: SEO basics - mangools blog

SEO Academy for beginners part 1: SEO basics - mangools blog


mangools blog

Are you new to SEO? Are you wondering how it works and what matters most in 2017? The SEO Academy for beginners part 1: SEO basics will tell you.

SEO Basics: Hyphen or Underscore for SEO URLs?

by Brian @ SEO Basics – Internet Marketing Blog

SEO basics tackles the question of whether to use hyphens or underscores for your SEO URLs. There's a surprising amount of debate over this topic, mostly due to one poorly worded comment made by Google; however, the right answer in this case is very clear.

Explaining SEO to your grandparents

Explaining SEO to your grandparents

by Marieke van de Rakt @ Yoast • SEO for everyone

How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends […]

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Bad SEO advice

by 6 @ Volacci Digital Marketing - Planet Drupal

As with all information on the Internet, there is a lot of good advice out there but there is also a lot of bad. SEO advice is no exception. I have read too many times that websites can be designed to be fully optimized for the search engines. The problem with this statement is that things are constantly changing so it is impossible to perform a one-time optimization. One slight algorithm change and your effective SEO is suddenly useless. So you must be very wary of who you accept SEO advice from and you must constantly stay up-to-date if you are doing any of it yourself.

Read the full article: Bad SEO advice

How to improve your SEO working with influencers?

by Emma @ OnCrawl : Onsite SEO monitoring tool

Influencer marketing can provide great opportunities when it comes to SEO. Actually, working with influencers’ fan base is valuable for any brands and for their SEO as it can bring you brand awareness, traffic and sales.
This is where influencers can make the difference by increasing your reach and positively impact your SEO. While the key benefit of working with influencers remains the increase of leads and sales, the smaller part of it does matter too: social shares, native mentions, visibility, backlinks and more!
This article aims to show how working with influencers can help you improve your SEO. 

Impact of influencer marketing [...]

The post How to improve your SEO working with influencers? appeared first on OnCrawl : Onsite SEO monitoring tool.

SEO basics: What’s new in 2017 for small business owners

SEO basics: What’s new in 2017 for small business owners


GrowthLab

Here are the top five recent SEO updates, and what small business owners need to know about them.

SEO Basics: The Meta Keyword Tag

by Brian @ SEO Basics – Internet Marketing Blog

SEO Basics focuses in specifically on the meta keywords tag, and we discuss the history of meta keywords a bit. The meta keywords tag does not help your rankings, not even slightly, in any of the major search engines. In fact, the tag was helpful only from 1996 to 1998. If you're still trying to use this tag to improve you're rankings, you're more than a decade behind the times.

Ask Yoast: what’s a slug?

Ask Yoast: what’s a slug?

by Joost de Valk @ Yoast • SEO for everyone

For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the […]

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The Hidden Marketing Power In Blog Posts You Aren’t Using

by fuze @ fuze

Posting links to your latest blog posts on social media is a great way to promote your posts. But that’s where most bloggers stop. Some may go the extra mile and duplicate the post a few weeks later, trying to squeeze a little more promotional juice from the post. But there is a far more […]

The post The Hidden Marketing Power In Blog Posts You Aren’t Using appeared first on fuze.

How to survive in the real time Google Penguin era?

by Hardik Oza @ OnCrawl : Onsite SEO monitoring tool

Google has always vouched for positive search engine optimization, and has brought in new algorithms to reward genuine sites. The search engine giant has always introduced updates to make individual pages more accessible and faster to find.
On April 24, 2012 Google activated the new ranking algorithm called Penguin to punish sites that relied on excessive link building, deceptive doorway pages, keyword-stuffed pages, and low quality content for driving traffic.
This ushered in a good change for businesses and entrepreneurs who were legitimately trying to get good rankings without looking for ugly games. It took time before Google could implement the algorithm [...]

The post How to survive in the real time Google Penguin era? appeared first on OnCrawl : Onsite SEO monitoring tool.

SEO Basics: What is an Above the Fold Google Result?

by Brian @ SEO Basics – Internet Marketing Blog

Ecreative SEO Basics explains what is meant by "above the fold" Google search engine results, and why the above the fold position is different for different users, and for different search terms.

SEO Basics for a Strong Digital Marketing Strategy

SEO Basics for a Strong Digital Marketing Strategy


Zero Gravity Marketing

Discover the SEO basics that you never want to forget in your digital marketing strategy, including crawler access, site structure, and metadata.

3 “Youtube SEO” Basics That Every Marketer Needs To Know

by fuze @ fuze

When marketers talk about “Search Engine Optimization” (SEO), usually we’re referring to the basic web-based search engines that everyone is familiar with.  SEO experts need to know the ins and outs of ranking content on Google, Bing, Yahoo and the rest. But there’s another realm of optimization that’s invaluable to boosting web traffic, and little […]

The post 3 “Youtube SEO” Basics That Every Marketer Needs To Know appeared first on fuze.

5 Bad SEO Practices To Avoid (And What to Do Instead)

by fuze @ fuze

If you want your SEO efforts to really pay off, then you’ve got to be using tactics that work for the long term. In 2004, you could spam your way to Google’s Page one but use those tactics today and Google algorithm updates like Hummingbird, Panda, Penguin and Pigeon would make your site completely forgotten. […]

The post 5 Bad SEO Practices To Avoid (And What to Do Instead) appeared first on fuze.

(Video) Let’s Talk SEO to Rank Your Therapy Website In Google ft. Jeff Guenther

by Kat @ Kat Love

SEO stands for search engine optimization and can be an important online marketing strategy for therapists. Some people like to think of SEO as the practice of getting your website’s pages to rank in google. In today’s video we dive into the why and the how behind getting your therapy website to be found in…

The post (Video) Let’s Talk SEO to Rank Your Therapy Website In Google ft. Jeff Guenther appeared first on Kat Love.

Will Pay Per Lead Overtake Traditional SEO?

by Keith Hodges @ OnCrawl : Onsite SEO monitoring tool

Search engine optimisation is now an industry with a history, we can plot timelines on changes in approach, algorithms and perception and use this knowledge of the industry to determine what comes next. The SEO industry is now old enough to have ‘traditions’ – the set markers, standards and principles that an SEO agency or in-house SEO team will work towards. However, in the last year changing trends suggests traditions might be set to change, with SEO moving heavily towards Pay Per Lead (PPL).

What is Traditional SEO?

The idea of traditional SEO has at its core some key elements:

Improve rankings
Increase traffic
Drive [...]

The post Will Pay Per Lead Overtake Traditional SEO? appeared first on OnCrawl : Onsite SEO monitoring tool.

How to optimize your crawl budget?

by Sarah @ OnCrawl : Onsite SEO monitoring tool

In May, we held a webinar in French on Google’s crawl budget. For his second webinar with OnCrawl, Erlé Alberton, ex head of SEO for Orange & Sosh ( a French Internet provider) and now Customer Success Manager for OnCrawl introduces the crawl budget concept, best practices to optimize it, what to avoid, etc. Practical examples will illustrate this concept that was recently confirmed by Google’s team.

What Google says about crawl budget

Mid-January, Google posted an article on their blog stating: “we don’t have a single term that would describe everything that “crawl budget” stands for externally. ” In other words [...]

The post How to optimize your crawl budget? appeared first on OnCrawl : Onsite SEO monitoring tool.

10 Drupal SEO Mistakes to Avoid

by 6 @ Volacci Digital Marketing - Planet Drupal

Everyone makes mistakes. That’s just a part of being human. But only those who learn from their mistakes will truly succeed. When it comes to SEO, making mistakes happens just like in all other ventures. But the problem that occurs in SEO is that most people who make these mistakes don't know they are making them. If you are planning on implementing SEO on your Drupal site, are currently do so, or just want to learn more about this mysterious and intriguing process, please join me after the jump for 10 Drupal SEO mistakes to avoid with your website.

Mistake #1: Not tracking or not tracking the right statistics Occurs when You don't have any Analytics software installed. Fix by It can be fixed... Read the full article: 10 Drupal SEO Mistakes to Avoid

Google Penguin explained

Google Penguin explained

by Joost de Valk @ Yoast • SEO for everyone

One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you […]

The post Google Penguin explained appeared first on Yoast.

Amp Up Your Digital Marketing with New Strategies for Integrating SEO, PPC, Social Media, and Email

by ZGM @ Zero Gravity Marketing

We’ve said it before, and we will say it again: the world of digital marketing is ever changing, and if...

The post Amp Up Your Digital Marketing with New Strategies for Integrating SEO, PPC, Social Media, and Email appeared first on Zero Gravity Marketing.

Boost Website Traffic: 3 Ways To Get Traffic For Free

by fuze @ fuze

Without traffic, you won’t be known. There’d be no readers to convert to buyers. You don’t need to be an expert marketer. You don’t need to be on Google’s page one for your target keyword. That takes time. And did you know Google isn’t the only search engine? It’s easy to get distracted when implementing […]

The post Boost Website Traffic: 3 Ways To Get Traffic For Free appeared first on fuze.

5 time saving tips using OnCrawl

by Erlé @ OnCrawl : Onsite SEO monitoring tool

How to take advantage of advanced OnCrawl features to improve your efficiency during daily SEO monitoring.
OnCrawl is a powerful SEO tool that helps you monitor and optimize search engine’s visibility of e-commerce websites, online publishers or applications. The tool has been built around one simple principle: help traffic managers save time in their analysis process and in their daily SEO project management.

Besides being an onsite audit tool, based on a SaaS platform supported by an API combining all websites data, it is also a log analyzer that simplifies data extraction and analysis from log server files.

OnCrawl’s possibilities are quite wide but need to be [...]

The post 5 time saving tips using OnCrawl appeared first on OnCrawl : Onsite SEO monitoring tool.

Six Objectives for Search Engine Optimization

by 6 @ Volacci Digital Marketing - Planet Drupal

Search Engine Optimization can be very versatile in a variety of different ways. The application of SEO depend on the objectives of your business and the benefits you desire. The impact of your objectives may even yield benefits you hadn’t intended, and may not have even known were possible. There are primary applications for SEO and reasons to use them for your business. It is very important that you choose the right objectives before implementing any SEO strategy. Let’s look at six different objectives that SEO can execute and how they will impact your business.

You can use SEO for raw traffic on your website. You want to use this objective when you can monetize traffic without actions or financial transactions on your site. Concentrate your efforts on great content and use... Read the full article: Six Objectives for Search Engine Optimization

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