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What Is Seo

What is Off-Site SEO?

by MattCallen @ SeeYouSEO Search Engine Optimization

Tying it all Together

It is important, when considering how to optimize your website for search engine ranking, to recognize the difference between on-site SEO, vs. off-site SEO.  In the last blog we talked about what we do on the website itself to improve your search engine rankings, or On-Site SEO. As a Northern Virginia SEO company, SeeYouSEO works with local businesses to improve their Google, Bing, and Yahoo rankings and help them get more clients and customers. This week we are focusing on Off-Site or Off-Page SEO.

 

There is a common misconception that SEO is only about optimizing your website. In reality the majority of SEO work relies on Off-Site SEO.  Once your website is fully optimized with the proper keywords, alt tags, and headings, you can direct your attention to building your presence online on a wider plane. Using other ... Read More »

The post What is Off-Site SEO? appeared first on SeeYouSEO Search Engine Optimization.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

What is On-Site SEO?

by MattCallen @ SeeYouSEO Search Engine Optimization

Enhance Your Website’s SEO with these Tips

It is important, when considering how to optimize your website for search engine ranking, to recognize the difference between on-site SEO, vs. off-site SEO. This blog is going into some detail about what we do on the website itself. As a Northern Virginia SEO company, SeeYouSEO works with local businesses to improve their Google, Bing, and Yahoo rankings and help them get more clients and customers.

On-site SEO

On-site SEO is the foundation of any successful SEO campaign.  Listed below, are some basic guidelines for on-site SEO.  At SeeYouSEO, we go above and beyond these basic guidelines, when optimizing your website, including some very sophisticated strategies that we will be covering in later blog posts.

Page Content

The content on each page should exceed 300 characters. Your target keywords should be included in the content multiple times in ... Read More »

The post What is On-Site SEO? appeared first on SeeYouSEO Search Engine Optimization.

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by Nate Stockard @ Mapping the Page URLs of the Existing Website - Planning to Redesign Your Website.

According to BrightLocal, 91% of consumers regularly read online reviews and 87% of consumers won’t consider a local business with low ratings. Managing your business online is critical in today’s digital age. Not only do you need a mobile-ready website, you need to be found in local searches (SEO) and on searches such as maps, […]

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by Nate Stockard @ Mapping the Page URLs of the Existing Website - Planning to Redesign Your Website.

Can You Be Found Online? When potential customers are looking for you online, can you be found? Is the info correct? Rank better, improve your Local SEO, and get more business with these three tips from Blue Atlas Marketing. Blue Atlas Marketing is a full service marketing firm providing tips, resources, and services to businesses […]

SEO Basics: What Is SEO and How Does It Help My Business?

SEO Basics: What Is SEO and How Does It Help My Business?


WebpageFX Blog

SEO is an essential in Internet marketing, and it can help your business grow exponentially online. Learn what it is and how it helps you!

What is SEO in 2017 and How Does SEO Tie in with Content? - State of Digital

What is SEO in 2017 and How Does SEO Tie in with Content? - State of Digital


State of Digital

People can be confused by what SEO means and how to implement it as part of their online strategy. Read Jo Turnbull's post to find out about SEO in 2017.

Reverse Engineering the Yelp Review Filter Algorithm

by Kevin Callen @ SeeYouSEO Search Engine Optimization

Yelp Review Filter Has Significantly Damaged (and Helped?) Local Businesses

We have heard from a very large number of disgruntled local companies that have been negatively impacted by the Yelp review filter.  The typical story is:

    We got a bad review on Yelp.
    We asked our clients to post (hopefully, positive) reviews on Yelp.
    The good reviews get filtered and are not displayed.
    Web searchers only see the bad review(s).
    We are losing business.

In an open forum like Yelp or Google+, there is no validation of legitimacy.   Would the bad reviews pass arbitration?  How many reviews are actually legitimate?  Who knows?  It really does not matter.  Open review forums are here to stay.  These forums do hurt legitimate businesses when targeted by false, fake or exaggerated reviews with a negative agenda.  At the same token, the Yelp review filter has ... Read More »

The post Reverse Engineering the Yelp Review Filter Algorithm appeared first on SeeYouSEO Search Engine Optimization.

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by Nate Stockard @ Mapping the Page URLs of the Existing Website - Planning to Redesign Your Website.

The general business community is now venturing down the path of SEO. Just a few years ago, many business owners and managers didn’t know what SEO even stood for, let alone what it was. By the way, it is Search Engine Optimization (SEO). Back then, the website was the only concern, and many people thought […]

High-quality Content Marketing is the Real Search Engine Optimization (SEO)

by Chris Raulf @ Boulder SEO Marketing

Although Google hasn’t confirmed it yet, it appears that they released an update called “Fred” to their search engine algorithm in March of 2017, which at least partially targets the quality of websites. A number of websites reported a drop in organic search traffic by 50% or higher overnight. It seems that many of these websites...

What is SEO Content? | Content Marketing Glossary | Textbroker.com

What is SEO Content? | Content Marketing Glossary | Textbroker.com


textbroker.com

Content on websites can be optimized for search engines to achieve a better ranking. The optimization can be done both on-page and off-page. Read more here!

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

SEO and Website Security

by Sheri Taber @ PPG Web Solutions

It’s been a very busy week in the online world. We are sharing some of the trending topics and questions you are asking. As you know, […]

The post SEO and Website Security appeared first on PPG Web Solutions.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

The Key To Being Seen

by SeeYouSEO @ SeeYouSEO Search Engine Optimization

There’s a trick to transforming a website into a powerful, money-making, search-engine optimized (SEO) machine for reeling in business and generating revenue. Actually, that’s not true: There are lots and lots of tricks to being seen on Google and other services, and SeeYouSEO has them all up our sleeve.

It’s nothing magical. Our first trick is to get to know our client – especially our client’s on-line presence – very well, so that we have a complete, comprehensive and well-rounded understanding of our client’s suite of services, selling points, target markets, geographical coverage, goals, unique and distinguishing factors. From that knowledge, we continually apply the latest SEO techniques and strategies to ensure the client’s website is rated and ranked favourably and highly whenever anyone searches for anything like it.

Keywords are key, as the word implies. SeeYouSEO digs deep, uncovering the full ... Read More »

The post The Key To Being Seen appeared first on SeeYouSEO Search Engine Optimization.

11 Silly Dental Marketing Mistakes Slowly Killing Your Practice

by Shane @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Are you finding it hard to bring in new customers to your dental practice in spite of spending a lot of money and time on dental marketing? Unfortunately, most people end up wasting their market budget on conventional marketing methods that don’t yield results. According to Dental Economics, over 90% of consumers use search engines to find businesses in their ...

Read More

The post 11 Silly Dental Marketing Mistakes Slowly Killing Your Practice appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

Danny Sullivan, You Changed My Life. Thank you.

by Heather Lloyd-Martin @ SuccessWorks

Last week, I read the news that Danny Sullivan is shifting away from his role as Chief Content Officer of Third Door Media, and is taking an advisory role.
I was shocked.
Sure, Danny isn’t the first “first generation” search marketer to step away from the industry (I believe my first business partner, Jill Whalen, was the first.) [...]

The post Danny Sullivan, You Changed My Life. Thank you. appeared first on SuccessWorks.

2017 SEO Ranking Factors Updated

by Sheri Taber @ PPG Web Solutions

One of my top go to authorities for SEO updates and trends is SearchEngineLand. Quite some time ago they published The Periodic Table of SEO Success […]

The post 2017 SEO Ranking Factors Updated appeared first on PPG Web Solutions.

Two-day Search Engine Optimization Certification Classes Offered in Denver and Boulder, Colorado

by Chris Raulf @ Boulder SEO Marketing

Do you have a pretty good understanding of search engine optimization (SEO) but are interested in advancing your knowledge to really make a difference for your business? Our two-day, hands-on, SEO training may be a great fit for you! You will learn the entire methodology that has helped many of our students and customers boost sales...

What is SEO?

What is SEO?


Degordian Education hub

Learn what is SEO using our visual SEO guide and improve your business!

SEO for Dummies: What Is SEO and How to Make a Good Use of It

SEO for Dummies: What Is SEO and How to Make a Good Use of It


LiveChat

SEO is a nightmare of many. Luckily, there are good practices that can help us to gain the higher place in Google rankings. Here's SEO for dummies!

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

A Look at Google Maps Marketing for Your Local Business

by Shane @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Many of us use Google Maps to navigate public transportation, drive through unfamiliar routes, or when walking around town. But, did you know that you could use Google Maps to grow your business? Searches from mobile devices are continually growing and many of those searches are for a local business or service. As a matter of fact, nearly 80% of ...

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The post A Look at Google Maps Marketing for Your Local Business appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

5 Website Development Experts You Need on Your Team

by Bryan Smith @

Building a website is very much like building a house. It takes a lot of planning and preparation and requires a crew of skilled workers to build it. When done right, they both result in something that is built to last and perform. If not, they can fall flat. When I hear about website developments or redesigns, I often see the same mistake happen repeatedly—neglect to hire a full crew of experts. Like a home build, a website requires many different skill sets to build it properly. I believe this mistake happens not because of a desire to cut corners, but because of a lack of clarity around the value each crew member brings to the project. So, while it may not be exhaustive, here’s a list of some of the key experts (in my opinion) to have on your website development or redesign team and how to get the most out of their role: 1. The Web Designer This person is responsible for the look and layout of the website. They are similar to a graphic designer in their creativity, but they design specifically for online functionality. This person will create wireframes and mockups to show what the site will look like. They are also responsible for creating the design elements and selecting the imagery to implement into the website. The value of this person is obvious. At a minimum, they should deliver a visually appealing website that aligns with the organizational brand and modern design trends. To get even more out of this role: Make sure the designer creates mock-ups of mobile and tablet versions for your site as well as a desktop version. Moving forward, the mobile design will likley be more crucial to business success online than desktop. Ensure the Web Designer knows the target audience, the business outcomes you expect from your site, and the most important calls to action so that the site is designed to support these priorities. 2. The SEO Expert A critical role in website development is that of the Search Engine Optimization (SEO) Expert (yes, I may be a bit biased here). Without this role, a beautiful and perfectly developed website might not ever be seen. This would be like building a magnificent custom home and never sending out the invites to your Open House party. The SEO Expert provides valuable guidance on everything from information architecture to content to technical setup to analytics, and is responsible for how the website performs to meet business goals once it’s launched. To get the most out of this role: Involve the SEO Expert from the very beginning when you’re first planning your website. Make sure this person works closely with the other team members to ensure SEO best practices are in place so the site can deliver on the desired business outcomes. My tip is to ensure there are recurring ‘all party’ calls/meetings to check-in and discuss the website progress and avoid any work happening in silos (to avoid rework). 3. The Copywriter The Copywriter fills the pages of a website with content that is engaging and relevant to visitors. When done well, content is one of the most essential elements of a website and will play an important role in pulling people through the website, persuading them to set up an account, or compelling them to share what they’ve read with others. The Copywriter should be armed with the brand guidelines of the organization to ensure that they write in the proper ‘voice’ of the organization. To get the most out of this role: Make sure the Copywriter knows who the primary audience personas are for the website so that the content is written with the reader in mind (user intent). Provide the Copywriter with keyword/topic research and audience intent from the SEO Expert to incorporate into the content to enhance the ‘search friendliness’ of the site. Connect this person with the designer and the SEO Expert to ensure the content is laid out properly on each webpage and has the right length and word count to both read well and look great. 4. The Developer This role is what takes all the output from the other roles and turns it into a fully-functional website. The Developer will recommend a Content Management System (CMS) for the website and will complete all the necessary coding. Prior to going live, the Developer will also test the site to ensure everything is working as it’s supposed to (ex. speed, mobile, browsers) and will conduct the necessary fixes until it’s ready to go. To maximize this role: Make sure it is clear why they have selected the CMS they’ll be working on and ensure that it can be easily maintained after the site is launched or that you’ll be given training so you can update it yourself. Confirm what the ongoing costs will be for the website so there are no surprises down the road. Ensure the Developer and the SEO Expert are both involved in the analytics for the site so that you end up with reports that will track the business outcomes you specified for your site. There are often simple analytics and SEO plugins for each CMS; however, out of the box they won’t necessarily do the things that are specifically important to your business, which will make it difficult to assess whether your website is performing the way you need it to. 5. The Webmaster Every site requires ongoing monitoring and maintenance following a website development or redesign. CMS upgrades, backups, site outages, broken links, domain registrations, software updates, and changes to copy will all come up at some point, so make sure you know who will be responsible for addressing them. Sometimes companies that build websites also offer ongoing maintenance or will provide training to you or your staff. But they may also view their role as complete the second the website is launched. To set this role up for success: Make sure you’re clear on responsibilities and expectations and […]

The post 5 Website Development Experts You Need on Your Team appeared first on .

Plan Your Effective Water Restoration Marketing Strategy for 2017

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

The restoration industry can be a ruthless competitive one. It dictates a thorough sense of quality and service. Because of its competitiveness, a strong and effective online marketing campaign is so important. Once you have established your restoration business with smart marketing tactics, the referrals will arrive in droves. Marketing, much like restoration itself, is an ongoing effort. One that ...

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The post Plan Your Effective Water Restoration Marketing Strategy for 2017 appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

The Beginner’s Guide to Effective Outreach Link Building in 2018

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Link building is a powerful way to build brand awareness. Sure, it’s great when you post an article or an infographic to your website and it goes viral, but how often does that actually happen?  You can’t just hang out waiting for your content to be shared or to start ranking. You must act or you will be left behind. ...

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The post The Beginner’s Guide to Effective Outreach Link Building in 2018 appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

What Is SEO (Search Engine Optimization)?

What Is SEO (Search Engine Optimization)?


Life In Motion

When you enter a search term (also known as a keyword) into Google, Google then scours the internet for content (i.e., wording) related to your keyword. Think of it this way. If every company has a…

Do 404 Errors Hurt SEO?

by AJ Kohn @ Blind Five Year Old

Do 404 errors hurt SEO? It’s a simple question. However, the answer is far from simple. Most 404 errors don’t have a direct impact on SEO, but they can eat away at your link equity and user experience over time. There’s one variety of 404 that might be quietly killing your search rankings and traffic. 404 […]

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by Nate Stockard @ Mapping the Page URLs of the Existing Website - Planning to Redesign Your Website.

Small businesses struggle competing with larger competitors every day. We constantly try to compete on technology, breadth of service offerings, and options we can provide for our clients/customers. However, being successful with SEO can help guide overall success in business when competing with some big boys! The topics are focused on SEO, but as you […]

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital


Emergent Digital

Digital marketing involves many activities, including search engine optimization, (SEO) search engine marketing, (SEM), and social media marketing (SMM).

Do What You Can to Help Search Engines by Using Google XML Sitemaps

by Julie Kuehl @ CyberChimps

Sitemaps can be an important way for search engines to learn about your site. While sitemaps do not affect your SEO, they ...

The post Do What You Can to Help Search Engines by Using Google XML Sitemaps appeared first on CyberChimps.

How to Find Easy SEO Copywriting Opportunities

by Heather Lloyd-Martin @ SuccessWorks

Did you grow up hearing, “If it’s easy, there must be something wrong with it”?
Yeah. Me too.
Instead of looking for the easy way out, we often look for the most challenging, brutal way to do things. We work harder. We work longer hours. If we’re not suffering, we aren’t trying.
It’s all about the hustle.
Granted, this [...]

The post How to Find Easy SEO Copywriting Opportunities appeared first on SuccessWorks.

Online Directories and SEO

by MattCallen @ SeeYouSEO Search Engine Optimization

From Phone Book to Internet

You may have heard the term “online directory” in terms of boosting your company’s website SEO, but you may not be clear on what that means and how to work with these directories. As a local SEO company, located in Northern Virginia, See You SEO works closely with our clients to get their businesses listed and seen in online directories. There are many benefits to leveraging the power of internet and digital marketing, and online directories are a great way to present your business. In this blog we are talking about what online directories are, how they work, and why they are so important for your Search Engine Optimization.

The idea of an online directory is actually simple.  Remember the Yellow Pages book that came out every year? Businesses paid to be listed in the book, some ... Read More »

The post Online Directories and SEO appeared first on SeeYouSEO Search Engine Optimization.

What Is SEO? Understanding SEO in Today's Landscape.

What Is SEO? Understanding SEO in Today's Landscape.


Paul Shapiro's Search Wilderness

The definition of SEO can vary immensely. So, I asked experts and some other digital-savvy people how exactly they define it. The answers may astound you.

What Is SEO (Search Engine Optimization)?

by Heather Frigaard @ Life In Motion

When you enter a search term (also known as a keyword) into Google, Google then scours the internet for content (i.e., wording) related to your keyword. Think of it this way. If every company has a product, then Google’s product is information; therefore, Google has...

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

What is SEO and How does it work?

What is SEO and How does it work?


CyberChimps

Explains what is SEO(search engine optimization) and offers simple SEO tips for you to implement.

What is SEO? - Definition & Examples - Video & Lesson Transcript | Study.com

What is SEO? - Definition & Examples - Video & Lesson Transcript | Study.com


Study.com

Customers use search engines every day. Being visible to those customers is a key part of being successful online. This lesson defines search...

What is SEO? | Search Engine Optimization, How it's done [Lori Ballen]

What is SEO? | Search Engine Optimization, How it's done [Lori Ballen]


Lori Ballen - SEO, Marketing, Real Estate Trainer

What is SEO? SEO stands for search engine optimization and is a focus on strategies that will lead to placement on the search engine results pages. (SERPS)

How much resource needed for SEO?

by urbansoft @ WebDeveloper.com

Hi, How much resource needed for doing SEO to Amazon, Flipkart like ecommerce website. Because we have one ecommerce website for SEO. Expert, Kindly share the suggestions with us.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Acquisition SEO and Business Crowding

by AJ Kohn @ Blind Five Year Old

There’s an old saying that if you can’t beat ’em, join ’em. But in search, that saying is often turning into something different. If you can’t beat ’em, buy ’em. Acquisition search engine optimization is happening more often as companies acquire or merge, effectively taking over shelf space on search results. Why settle for having the […]

How to Integrate SEO and Social Media Marketing

by Paul Shapiro @ Paul Shapiro's Search Wilderness

I’ve been busy blogging away over on Marketing Land about ways to integrate SEO and Social Media practices for mutual benefit. The first piece, How to Leverage Social Media for SEO: Link Building, covers the integrating SEO and Social Media via link building. Check it out to learn how Google+, Twitter, YouTube, and Facbook (via […]

The post How to Integrate SEO and Social Media Marketing appeared first on Search Wilderness.

SEO for E-Commerce

by Daniel Tse @ First Page

E-commerce pages have a unique challenge in SEO, having experts design web pages with well designed SEO will ensure that an investment in a website will be worthwhile. Search Engine Optimisation is the design of content on a website that matches the metadata embedded in the header content of a page. Metadata is given to […]

The post SEO for E-Commerce appeared first on First Page.

12 Cutting Edge Plastic Surgery Marketing Strategies

by Shane @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

The American Society of Plastic Surgeons conducted a study in 2014 and discovered that there were over 15.6 million cosmetic procedures done in the US. This was a 5% increase from the previous year’s figures. In the competitive industry of plastic surgery, staying on top of the latest technologies and techniques is crucial. Just like other medical fields, marketing plays ...

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The post 12 Cutting Edge Plastic Surgery Marketing Strategies appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

What is SEO (search engine optimization)? - Definition from WhatIs.com

What is SEO (search engine optimization)? - Definition from WhatIs.com


WhatIs.com

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

It’s 2017. Is SEO Copywriting Training Still Needed?

by Heather Lloyd-Martin @ SuccessWorks

Have you shelved SEO copywriting training for your in-house writers, figuring the money was better spent elsewhere?
That strategy may put your company at a competitive disadvantage.
Conductor recently reported that half of all content jobs require some SEO skills.
That means companies (like your competitors) are valuing SEO copywriting knowledge more than ever before.
Are you ready?

This statistic shocked me. Yes, [...]

The post It’s 2017. Is SEO Copywriting Training Still Needed? appeared first on SuccessWorks.

Is Your Website Being Found?

by MattCallen @ SeeYouSEO Search Engine Optimization

How to Keep Your Website Ranking in the Search Engines

What happens when you dedicate precious resources to maintaining your website’s position on Google, Yahoo, or Bing, only to have it slip from the first page to the second? How can you stay on top of your positioning so that you don’t fall into digital obscurity? There are some things you can do to make sure you stay on top and are easily found when someone does a search for the products and services you offer.

Here are some suggestions for keeping your position in the digital marketing game:

Update your content. If you haven’t looked at your “About” page or your “Services”, spend some time updating your pages so everything is relevant and timely. Make sure your page heading, sub headings and body text are consistent. Search engine crawlers are searching for ... Read More »

The post Is Your Website Being Found? appeared first on SeeYouSEO Search Engine Optimization.

What Is SEO Copywriting and Why Is It Important?

What Is SEO Copywriting and Why Is It Important?


SuccessWorks

Wondering what SEO copywriting is -- and if it's really important for your site? Check out this short video + transcript that answers your questions!

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

[Webinar Recording] Improve Your ROI With International and Multilingual SEO (ISEO)

by Chris Raulf @ Boulder SEO Marketing

Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization. Presented on Wednesday, May 24, 2017, in this hour-long webinar, Péter...

What Is SEO & How SEO Works | seoWorks™ New York, San Francisco

What Is SEO & How SEO Works | seoWorks™ New York, San Francisco


seoWorks

Learn what SEO is & how SEO really works. Discover how seoWorks™, one of the leading Search Engine Optimization companies, delivers results.

Digital Marketing 101: What is SEO, SEM, and SMM?

by emergentdig @ Emergent Digital

The Difference Between the Most-Used Digital Marketing Acronyms The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by harnessing the power of ...

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The post Digital Marketing 101: What is SEO, SEM, and SMM? appeared first on Emergent Digital.

The Importance of Keywords

by MattCallen @ SeeYouSEO Search Engine Optimization

Keywords are Critical for SEO

This is a guest blog, written by our social media partner, Andrea Howard with Social Media Maxima, an inbound marketing and social media management company in Northern Virginia.

You have probably heard the term “keyword” used in reference to websites and blogging but you may not be clear on how or why they are so important.  Because keywords are so elemental to how people find your business when they search online, we are going to go over some basics to help you understand their value. In this blog we describe and define keywords so you will have a good understanding of how companies like See You SEO use them to help your business get found online.  Because this is such a full topic, we will focus on basics in this article, and get more complex with issues, ... Read More »

The post The Importance of Keywords appeared first on SeeYouSEO Search Engine Optimization.

Can I use blackhat article spinning (spintax) for whitehat purposes?

by Patrick Coombe @ Paul Shapiro's Search Wilderness

Whilst chatting in our office last week, reminiscing of ye old SEO tactics such as article spinning, automated backlink tools, etc, we started talking about article spinning and how it might have some legitimate value in certain use cases. But first, let’s just one thing straight: In no way do I / we condone the […]

The post Can I use blackhat article spinning (spintax) for whitehat purposes? appeared first on Search Wilderness.

Natural Selection: Creating a Winning Anchor Text Profile

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Quality back links continue to be one of the main drivers of organic rankings growth. Blogger outreach, broken link building, resource page placements, and guest posting are all great ways to get strong, white hat links. Even great links can cause issues though, if you do not have a safe anchor text strategy in place. What is Anchor Text? Anchor ...

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The post Natural Selection: Creating a Winning Anchor Text Profile appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

Why You Still Need Keyword Research

by Shannon Young @

As search engines become more advanced, stuffing a website full of keywords will no longer produce a high Google ranking. That doesn’t mean, however, that you should tear up your Excel spreadsheets (whew). Keyword research is still an important part of the complete breakfast that is a modern SEO strategy. Here’s why! The Benefits of Keyword Research Most people never look past the first search engine results page (SERP) that shows up after their query. In order to capture organic search traffic, it’s crucial that your website ranks highly in the results. Although Google is getting better at understanding user intent and context, search engine algorithms still match query keywords with website content in order to generate the most relevant results for their users. That means that if your website is optimized for the right keywords, you are still more likely to rank highly on SERPs. Here’s a simplified example: Your mom’s birthday is coming up, and you want to buy her some beautiful homemade chocolates as a present. So, you type “artisan chocolate gift box” into Google. Out of all the chocolatiers in your city, only those whose websites use the words “artisan chocolate” and “gift box” will likely show up at the top of the search results. It’s crucial to know exactly which keywords people are using when they are trying to find your product so you can match your content accordingly. How to Do Great Keyword Research: The Basics There are two factors that affect the impact of any given keyword on traffic to your website. 1. Search Volume How many people search for this keyword at all? 2. Competition How many other websites are incorporating this keyword into their content as well? A high search volume means the potential traffic to your site is high. However, keywords with high search volume also tend to have lots of websites vying for top rankings. The trick is to find really specific keyword phrases (also called “long tail keywords”) that have decent volume and low competition so you have the best chance of ranking for them. Does this sound exciting? Pause here and check out our step-by-step guide to long tail keyword research. If you’re ready for a more advanced look at keyword research, press on! How to Do Great Keyword Research: A Deeper Dive The SEO gurus at Moz have gone one step further and put together their own mathematical formula that calculates the potential usefulness of any keyword based on four factors. Two we’ve already seen: 1. Volume 2. Competition/Keyword Difficulty And two more that go a little further: 3. Keyword Opportunity: If you actually type the keyword into a search engine, what opportunities are available on the resulting SERP? Let’s say you wanted to write a blog post about the best workout clothes. You might think Lululemon would be a good keyword. But wait! What happens when you Google Lululemon? Almost the entire SERP is dominated by Lululemon’s own website, the knowledge graph sidebar, and their branded social media accounts. No matter how great your article is, there isn’t room for it to rank against a powerful brand. As an aside, if you want your own website to have sweet subheadings and appear in the knowledge graph, check out our post on data-rich snippets, semantic markup, and schema.org. 4. Importance: How important is a keyword to your client (i.e. the person who knows the most about their own business)? Business owners have a unique understanding of their market, and sometimes they’ll know that a certain keyword or phrase is important to their customers, even if it’s not showing up on traditional keyword research engines like Google’s keyword planner. Just also be aware of ‘ego queries’, which may be more industry competitors search each other rather than customers. We love cold, hard data but it’s also important to listen to people (as this post from Search Engine Land points out). Keyword Research is Awesome, But it’s Not a Magic Bullet The take home message today is that keyword research is still an important way to improve the SERP ranking of your website. Just remember, there are over 200 different factors affecting Google rankings. To supplement your awesome keyword research, make sure you are thinking about semantic markup, 10x content, and other factors that improve your website’s ranking. Agree? Disagree? Think keyword research is dead? We’d love to hear your thoughts in the comments below!

The post Why You Still Need Keyword Research appeared first on .

The most important SEO facts that matter

by Hilde @ Webtexttool: SEO made easy for everyone

Win the SEO competition: small websites versus big players

by Yoni Hillen @ Webtexttool: SEO made easy for everyone

It may seem impossible; beat the big players in the online SEO world as a small blog or website. These websites have all the recourses they need. How could you compete against them? You can read thinks like “domain authority decides your Google ranking”, all over the internet. In this field, the big players always win. Why should you even try to spend your time, money and efforts into something that might seem useless with this enormous competition?

What is SEO and Why Do You Need It? | Stellar SEO

What is SEO and Why Do You Need It? | Stellar SEO


SEO & Digital Marketing Franklin | Nashville - Stellar SEO

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Is your site setup properly for Google?

What is SEO? - Twelve Legs Marketing

What is SEO? - Twelve Legs Marketing


Twelve Legs Marketing

The Internet User Today – Optimizing for a New Generation of Searchers Often times we measure time in the sense of seconds or minutes. So what does a minute mean in digital terms? There are some impressive infographics out there such as the What Happens in an Internet Minute? created by Intel, but here are …

How much resource needed for SEO?

by urbansoft @ WebDeveloper.com

Hi, How much resource needed for doing SEO to Amazon, Flipkart like ecommerce website. Because we have one ecommerce website for SEO. Expert, Kindly share the suggestions with us.

What is SEO Marketing and How it Works.

What is SEO Marketing and How it Works.


Shopify

In this seo tutorial we examine exactly what ecommerce SEO is and how it can help your business.

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by P ranking @ What Is SEO?

Well articulated article thanks. One addition having your keyword in any inbound links to your site can greatly help your seo efforts. it helps the search engines know what your site is actually about. Try a few links with your keyword in and see what happens you will be surprised.

3 Ways SEO Can Ruin Content

by Heather Lloyd-Martin @ SuccessWorks

Do you think keyphrase usage destroys well-written content?
Well, you’re right. Up to a point.
Way back in 2011, Lee Odden wrote “Content Strategy and the Dirty Lie About SEO.” At the end of the post, he posed the question – the question that’s been debated ever since “writing for search engines” started:
Do you think SEO ruins content?
My [...]

The post 3 Ways SEO Can Ruin Content appeared first on SuccessWorks.

52 Questions to Ask Your New Copywriting Client [Updated for 2017]

by Heather Lloyd-Martin @ SuccessWorks

Anyone who knows me knows that I tend to ask a lot of questions….
Why? Because that’s how I learn.
When you’re onboarding a new copywriting client — whether you work for yourself, or an agency — asking lots of question is the key to success.
Sure, that means that you’ll be spending an hour (or more) on [...]

The post 52 Questions to Ask Your New Copywriting Client [Updated for 2017] appeared first on SuccessWorks.

Business blog part 1: Explore your target audience

by Yoni Hillen @ Webtexttool: SEO made easy for everyone

A business blog could be a way to contact your customers through the search engine. If you write about the right subjects and design your blog to respond to the needs of your potential customer you’ll be able to ‘manipulate’ them into doing what you want them to do. SEO isn’t just keyword cramming and link spamming anymore. The heart of your new online strategy should be: ‘understand your target audience and provide the information...

What’s the ‘Best’ Word Count for Google? [Updated for 2017]

by Heather Lloyd-Martin @ SuccessWorks

Have you wondered how long a blog post or landing page should be for Google?
Over the years, that number has been a moving target.
Once upon a time, SEO consultants recommended that every page has at least 250 words.
Amazingly, some people considered 250 words “too much content.” “People won’t read all of it,” folks complained. “I don’t [...]

The post What’s the ‘Best’ Word Count for Google? [Updated for 2017] appeared first on SuccessWorks.

What is SEO? - Template Monster Help

What is SEO? - Template Monster Help


Template Monster Help

People often ask me, what SEO is.

White Hat SEO Used Exclusively by this Virginia SEO Company

by MattCallen @ SeeYouSEO Search Engine Optimization

White Hat vs. Black Hat SEO

At SeeYouSEO, a Northern Virginia internet marketing company, we only use White Hat SEO. What does that mean to our clients and prospects? How do you know if your SEO company is using the right kind of SEO strategy for your business? In this blog we will talk about the difference between these two types of SEO strategies and why we are so adamant about our choice.  In an area where business practices are taken seriously, we stand by our decision to help business owners boost their online presence in an ethical manner.  We are talking about Black Hat SEO first, since those techniques set a negative standard and help us define how to organize our work in ethical contrast.

Black Hat SEO refers to strategies that SEO companies employ to aggressively target search engines as ... Read More »

The post White Hat SEO Used Exclusively by this Virginia SEO Company appeared first on SeeYouSEO Search Engine Optimization.

Analysis of Link Building Outreach: What Signals Success?

by Devin Boudreaux @ Paul Shapiro's Search Wilderness

Many marketers and SEOs cringe at the thought of link building due to how monotonous and labor intensive it can be. Not me though. Since it can be much harder and not everyone has the patience for it, it’s an excellent opportunity that some of us can capitalize on. I understand that some people still […]

The post Analysis of Link Building Outreach: What Signals Success? appeared first on Search Wilderness.

What is SEO?

by Rali @ Twelve Legs Marketing

The Internet User Today – Optimizing for a New Generation of Searchers Often times we measure time in the sense of seconds or minutes. So what does a minute mean in digital terms? There are some impressive infographics out there such as the What Happens in an Internet Minute? created by Intel, but here are […]

The post What is SEO? appeared first on Twelve Legs Marketing.

Keyword Research for Search Engine Optimization (SEO) [Webinar Recording]

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Hands down, understanding and being able to research and identify the keywords your potential customers type into Google is crucial to succeeding with SEO. It’s probably the most critical aspects of a digital marketing strategy. Knowing what keywords and phrases your target audience uses...

Why You Should Combine Your SEO and PPC Campaigns

by Daniel Tse @ First Page

Although people tend to use their pay-per-click services (PPC) and search engine optimisation (SEO) separately, there are a number of benefits in combining the two. They both aid in the way that people find your website, and can heighten the lead conversions when harnessed correctly. Simply put, they can greatly complement each other and lead […]

The post Why You Should Combine Your SEO and PPC Campaigns appeared first on First Page.

.EDU is Through – Scholarship Link Building is Dead

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Increasing search engine rankings and building real authority through quality link building is an essential part of any SEO driven content marketing strategy. For a long time, in addition to editorial links that are earned and placed in trustworthy, authoritative content, easy to create links such as directories, social bookmarks, and donor page links have been used in an effort ...

Read More

The post .EDU is Through – Scholarship Link Building is Dead appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

SEO Services Search Engine Optimization

SEO Services Search Engine Optimization


Snap Agency

Snap Agency's #1 at SEO. We develop custom campaigns that include targeting, technical markup, content marketing and more.

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by Nate Stockard @ Mapping the Page URLs of the Existing Website - Planning to Redesign Your Website.

SEO can be hard to understand and hard to see results without tracking. If you can’t measure it, you can’t improve it. Better yet, if you don’t measure, you don’t know where you might be failing and wasting money! Top SEO firms use a wide variety of tracking tools and metrics, but we have listed […]

What is SEO? | BoomTown Library

What is SEO? | BoomTown Library


Library

Understand SEO And Its Role In The Real Estate Industry With Our Helpful Video. We Cover All The Details You Need To Know In Just Under 2 Minutes.

What is SEO?

What is SEO?


Strategy LLC

Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue.

Quit Obsessing Over Your Freelance Writing Niche. Do This, Instead.

by Heather Lloyd-Martin @ SuccessWorks

Right this minute, someone out there is wondering, “how can I find my perfect freelance writing niche?”
(Maybe even you.)
I receive heart-wrenching letters every week from writers trying to find their true path. These folks have heard they need to “find a niche” — and that’s where they get stuck.
Because people aren’t focused on finding a [...]

The post Quit Obsessing Over Your Freelance Writing Niche. Do This, Instead. appeared first on SuccessWorks.

null

by shanaya @ What Is SEO?

In todays time loacal seo is key to success. Great Article nicely explained.

On-Page SEO – The Perfectly Optimized Page

by Sheri Taber @ PPG Web Solutions

Before you ever hit publish, you need to master on-page SEO. We’ve outlined the on-page SEO factors that will make or break your page rankings in […]

The post On-Page SEO – The Perfectly Optimized Page appeared first on PPG Web Solutions.

What Is SEO and Why Does It Matter? | Constant Contact Blogs

What Is SEO and Why Does It Matter? | Constant Contact Blogs


Constant Contact Blogs

What is SEO and how can it benefit your business? Learn more about how search engines rank websites and how you can influence the results.

What is SEO | BH Digital Marketing Services | Lincoln NE SEO Services

What is SEO | BH Digital Marketing Services | Lincoln NE SEO Services


Omaha.com

Search Engine Optimization (SEO) | Lincoln NE What is SEO?

Link Building for Content Marketers: Interview with Debra Mastaler

by Heather Lloyd-Martin @ SuccessWorks

Around 16 years ago, I met Debra Mastaler, founder of Alliance-Link — and I was immediately impressed by her intelligence, knowledge and her no-nonsense advice. Debra is a trailblazing woman (in fact, she was one of the first women in SEO) who knows how to set smart, sustainable link marketing campaigns. If you have a chance to see [...]

The post Link Building for Content Marketers: Interview with Debra Mastaler appeared first on SuccessWorks.

What is SEO and how can it help my website's Google visibility?

What is SEO and how can it help my website's Google visibility?


the Guardian

Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

What is SEO? Search Engine Optimization 101

What is SEO? Search Engine Optimization 101


Lifewire

In a very basic nutshell, search engine optimization, or SEO for short, is the process of making your site and the site's individual pages visible.

Link Building Strategies: An In Depth Look at the History & Evolution of Link Building Tactics

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Throughout the years, link building has remained one of the most powerful ways of driving traffic to websites. Way back when, there was a time the internet was chock-full of complex link pyramids, spammy articles, spun content, and quite possibly hundreds of other “quick wins” that ending up causing long term damage. In the last twenty years, SEO gurus have ...

Read More

The post Link Building Strategies: An In Depth Look at the History & Evolution of Link Building Tactics appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

Win a Webinar Spot with a #SEOCopyHaiku

by Heather Lloyd-Martin @ SuccessWorks

Here’s a fun game to play — and your answer may land you a free spot in my upcoming SEO Content Writing:Step-by-Step webinar series starting September 19th.
You know I like writing haiku, right? I even wrote 14 SEO writing tips in haiku (check out this blog post for the geeky goodness.)
Now, it’s your turn.
Tweet me your SEO writing haiku (@heatherlloyd) and [...]

The post Win a Webinar Spot with a #SEOCopyHaiku appeared first on SuccessWorks.

PrestaShop 1.7.x. How to enable and manage SEO&URLs

by Eva Fox @ Template Monster Help

This tutorial will guide you on how to enable and manage SEO-friendly URLs in Prestashop 1.7.x.

The post PrestaShop 1.7.x. How to enable and manage SEO&URLs appeared first on Template Monster Help.

How to find the most interesting keywords for SEO?

by Yoni Hillen @ Webtexttool: SEO made easy for everyone

How to Improve Your Website’s Search Ranking

by strategyllc @ Strategy LLC

Learn tips and tricks to improve your site’s search ranking, including keyword research, on-page SEO, backlink strategies, and local SEO.

The post How to Improve Your Website’s Search Ranking appeared first on Strategy LLC.

Search Engine Optimization (SEO) Keywords: The Step-by-Step Guide to Keyword Research

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Thanks for your interest in our SEO keywords guide. There’s probably a good chance that you found this guide through an online search on Google. Well, this is exactly what this primer is all about: you will learn proven and tested processes that will...

Webtexttool launches Craft and Joomla plugins

by Hilde @ Webtexttool: SEO made easy for everyone

Webtexttool is now available for Craft and Joomla. For both Content Management Systems webtexttool developed plugins. These plugins enables Craft or Joomla users to the webtexttool SEO suggestions directly in their Content Management System, while writing new web content. Both keyword analyses and the live SEO optimization suggestions are integrated in the plugins. The plugins are free […]

SEO 2017: 4 Areas You Need To Focus On

by Sheri Taber @ PPG Web Solutions

As we begin to wind down to Q4 2017, four important SEO categories are emerging and you need to focus on them. Mobile We know mobile […]

The post SEO 2017: 4 Areas You Need To Focus On appeared first on PPG Web Solutions.

Customer Paradigm | What is SEO | SEO Optimization | Customer Paradigm

Customer Paradigm | What is SEO | SEO Optimization | Customer Paradigm


Customer Paradigm

Understanding what is SEO and how Search Engine Optimization done right will increase your visibility on Search Engines. Read. Discover. Learn.

Semantic Keyword Research with KNIME and Social Media Data Mining – #BrightonSEO 2015

by Paul Shapiro @ Paul Shapiro's Search Wilderness

I had the opportunity to travel to the UK in April and speak at BrightonSEO, an SEO conference I’ve always admired from afar in the United States. Needless to say, it was an incredible experience. I return from England having connected with many of my European SEO brethren, a liking of beans for breakfast, and […]

The post Semantic Keyword Research with KNIME and Social Media Data Mining – #BrightonSEO 2015 appeared first on Search Wilderness.

About Google Glass

by MattCallen @ SeeYouSEO Search Engine Optimization

This blog describes Google Glass.  See our other blog about “Google Glass Impact on SEO and Social Media.”

For those of you who believe Google is taking over the world, this is one more indication that you are right. Google Glass is a revolutionary invention (of eyeglasses) that takes the ease and convenience of computer usage to whole new level…on your face. The small screen sits on the side of a bar coming out from an earpiece, so it does not obstruct your view. They can be worn while doing other things and the screen is activated on voice command, similar to the voice command technology on smart phones. The application of this technology would be similar to how people are now using smart phones, to get directions, take pictures, record video, look up information on the internet, and engage in ... Read More »

The post About Google Glass appeared first on SeeYouSEO Search Engine Optimization.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

What is SEO and How to Optimize WordPress SEO

What is SEO and How to Optimize WordPress SEO


WPBeginner

Definition of SEO or Search Engine Optimization for beginners. Understanding how SEO works and how to optimize WordPress SEO features.

Keep Your Website Search Engine Ranking

by MattCallen @ SeeYouSEO Search Engine Optimization

How to Keep Your Website Up in the Search Engine Ranking

What happens when you dedicate precious resources to maintaining your website’s position on Google, Yahoo, or Bing, only to have it slip from the first page to the second? How can you stay on top of your website search engine ranking, so that you don’t fall into digital obscurity? There are some things you can do to make sure you stay on top and are easily found when someone does a search for the products and services you offer.

Here are some suggestions for keeping your position in the digital marketing game:

Update your content. If you haven’t looked at your “About” page or your “Services”, spend some time updating your pages so everything is relevant and timely. Make sure your page heading, sub headings and body text are consistent. Search engine ... Read More »

The post Keep Your Website Search Engine Ranking appeared first on SeeYouSEO Search Engine Optimization.

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

17 Chiropractic Marketing Ideas for 2017

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

It’s a new year with new opportunities for you to set your chiropractic business apart. We’ve worked to compile 17 of the best chiropractic marketing ideas to help your practice stand out and grow in 2017. Some of the tips are broad concepts and a few of them are specific tools you should implement to push your chiropractic marketing plan ...

Read More

The post 17 Chiropractic Marketing Ideas for 2017 appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Patience (with Search Engine Optimization) is a Virtue

by Chris Raulf @ Boulder SEO Marketing

When I first talk to potential customers about search engine optimization (SEO), I see them get really excited and enthusiastic about the possibilities. At some point, they ask how quickly it will be before they get a lot more organic search engine traffic. This is the part that can be difficult because although I get...

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

9 Things Your SEO Agency Can’t Solve (Or Do) For You

by Hilde @ Webtexttool: SEO made easy for everyone

Learn SEO Content Writing for Under $100 (for a Limited Time)

by Heather Lloyd-Martin @ SuccessWorks

Do you want to dip your toes into the SEO writing waters, and you need a low-cost course to teach you the basics?
Are you tired of trying to learn everything yourself, and you’d love a webinar series with live Q & A and a place to ask questions?
Are you confused by conflicting SEO writing “rules,”and you’re wondering if you’re [...]

The post Learn SEO Content Writing for Under $100 (for a Limited Time) appeared first on SuccessWorks.

What Does SEO mean?

What Does SEO mean?


Predikkta

Get insight on SEO (or Search Engine Optimization) and see how we can help you generate traffic to your website.

What Is SEO's Role in the Digital Marketing World?

What Is SEO's Role in the Digital Marketing World?


Search Engine Journal

SEO overlaps with so many disciplines within digital marketing. See how you stack up against other digital marketers with this online quiz.

What is SEO and Why Do I Need It? | Control Yours

What is SEO and Why Do I Need It? | Control Yours


Control Yours

Getting traffic for your website used to be easy. There were two methods that worked: You could pay for advertisements that brought people directly...

What is Blogger Outreach & How Can it Benefit You?

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

While there are several options for link building, if done properly blogger outreach is one of the most effective methods for increasing rankings and organic traffic to your site. But what is blogger outreach, and how does it work? Blogger outreach means what it sounds like: outreaching to bloggers and asking them to review your company or place a post ...

Read More

The post What is Blogger Outreach & How Can it Benefit You? appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

SEO basics: What is SEO? • Yoast

SEO basics: What is SEO? • Yoast


Yoast

What is SEO? SEO is the acronym for Search Engine Optimization. With SEO you aim to make websites rank high in Google. Learn the basics here!

SearchCap: Google EU offer, SEO mistakes & YouTube ads

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google EU offer, SEO mistakes & YouTube ads appeared first on Search Engine Land.

Rank Higher on Google Search with Mobile-First Indexing

by Shauna Heryford @

Mobile has been a key focus of Google’s for quite some time now. It used to be that when consumers prepared to make a buying decision they would flip through the phonebook to find listed companies before choosing one to do business with. That type of research was replaced by internet research, and now the majority of consumers rely on their mobile devices for their online activities. The comScore graph below shows how the number of mobile users surpassed desktop users in 2014. In 2015, the number of mobile searches also surpassed desktop. Google’s mobile-first focus is simply adapting to this global trend. Google’s search algorithms have been focused on mobile internet activity for several years now, introducing a large mobile-friendly push in April 2015 where companies saw a boost if they were deemed mobile-friendly. However, the latest mobile-first indexing goes further to help connect mobile users with the online content they are looking for. What is Mobile-First Indexing? To answer this question, we must first understand how Google works. In simple terms, Google collects information on every webpage and puts it in a massive catalog, also called an index. It uses this index to formulate and display the search results that come up when users submit a query, also known as a Google search. Until recently, Google has primarily collected data and viewed webpages through the eyes of desktop users first and mobile users second. However, in November 2016, Google announced that they will be changing the way they determine search results by moving to mobile-first indexing. In other words, this means Google’s algorithm will no longer base its rankings off your desktop version of the webpage, but rather will use the mobile version. Now, the content showing for your website on mobile devices is the first thing Google will use to determine search results. The desktop version of your website is still important, but it is secondary to the mobile version. Simply put, a webpage with less mobile content and content that is not mobile-friendly will not rank as well. “Mobile-First Indexing means Google’s algorithm will no longer base its rankings off your desktop version of the webpage, but rather will use the mobile version.” Is Your Website Prepared for Mobile-First Indexing? Not only does your website have to be mobile-friendly across devices in how it looks and can be navigated, which is where having a responsive web design comes into play, but the content has to be present too—if it’s not, it will not rank as well. It was quite typical in the past to have less content present on your mobile site, however, this now needs to be re-evaluated. If your site is missing content, your site could now be missing from those search results! How to Improve Mobile SEO? There are three ways to implement a mobile website: 1. Responsive web design This is when your HTML and URLs will stay the same across both sites, regardless of how the user is accessing your content (desktop, mobile phone, tablet, etc.). It will respond to whatever screen size the user is using and display your content in the most user-friendly way. Responsive web design is Google’s favourite design pattern and your best strategy for effective mobile SEO. 2. Dynamic serving This is when you use the same URL regardless of the device, but generate a different version of HTML, meaning a different website design and content for each device type based on what the server knows about the user’s browser. The impact of mobile-first indexing comes into play if your desktop site is significantly different from your mobile site, and your mobile site has less content. You want to make sure your mobile content is optimized and user-friendly. 3. Separate URLs This is when you have different HTML and URLs for each device. Google will try to detect the user’s device and then redirect them to the appropriate page for that specific device. If your website is using dynamic serving or separate URLs, you have to make sure that you’re not missing important content on your mobile site that could interfere with its SEO. You also want to avoid adding large amounts of HTML content markup that isn’t relevant to the specific content of each page on your mobile site. HTML markup on content would include headings, lists, tables, anchors, images, and quotations. Sometimes these elements will make a mobile site less user-friendly. Mobile Optimization If your desktop site is completely mobile-friendly—meaning it has a responsive design, is easy to use on mobile, and has all your key content—then you have nothing to worry about. Google will index your content across both versions of the website the same and without issue. If you’re developing a brand new site, design for mobile content, usability and speed first and your desktop version second. Make sure everything works on your mobile version, including forms, audio and visual, and other key functions. Google also considers a positive or negative user experience when producing search results. Of course, always make sure your content has been optimized for search engine results, use structured data and think local search! Use this mobile-friendly test from Google to see how your website ranks. After entering the URL you want to test, this tool will let you know whether the page is mobile-friendly or not (keep in mind, it isn’t looking at what content you have, it’s just looking to see if what you have is mobile-friendly), and how to fix it if necessary. To do a site-wide mobility test, you can go to your site in Google Search Console > Search Traffic > Mobile Usability. Is your company’s website mobile friendly? If so, does the mobile version have all the same key content as your desktop version? If not, it could be doing a lot more damage than just creating a frustrating experience for users…it could be deterring them from finding you all together. If you have questions or need assistance to ensure both your […]

The post Rank Higher on Google Search with Mobile-First Indexing appeared first on .

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